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IMAGEN DEL DESTINO Y MARCA TURÍSTICA: SINERGIAS E IMPLICACIONES.

Alternate Title: BRAND IMAGE AND TOURIST DESTINATION: SYNERGIES AND IMPLICATIONS.

Authors: Folgado Fernández, José Antonio Oliveira Duarte, Paulo Alexandre Hernández Mogollón, José Manuel

Source: Tourism & Management Studies. 2011 Special Issue, Vol. 1, p904-914. 11p.