Search Results - "ADVERTORIALS"

The Use of Radio Advertorials in Spanish Radio Stations.

Alternate Title: El uso de publirreportajes de radio en emisoras de radio españolas.
O uso de anúncios de rádio em estações de rádio espanholas.

Authors: Perelló-Oliver, Salvador Muela-Molina, Clara

Source: Palabra Clave. jul2019, Vol. 22 Issue 3, p1-25. 25p.

Variations in Types and Themes of Text in Critical Reading Learning of Higher Education.

Authors: Yudi Utomo, Asep Purwo Andayani Anindyarini, Atikah

Source: EAI Computing & Communication in Emerging Regions - CCER; 2022, p1-8, 8p

The Direct and Reposting Effects of Advertorials on Sales.

Authors: Xia Wang Chunling Yu Dong, Lily C.

Source: Frontiers of Business Research in China. Sep2016, Vol. 10 Issue 3, p451-469. 19p.

The Effect of Advertorial Format and Copy Length on Attitudes of Female (Target) and Male (Non-Target) Audiences.

Authors: Hanson, Cynthia B.¹ chanson@highpoint.edu

Source: Atlantic Marketing Journal. Summer2016, Vol. 5 Issue 2, p41-54. 14p.

Editorial or Advertising? The Influence of Readers' Judgment, Involvement and Topic Consistency on Advertorial Attitude.

Authors: Li-Shia Huang¹

Source: Marketing Review / Xing Xiao Ping Lun. 2011, Vol. 8 Issue 4, p473-486. 14p.

The Atlantic On That Scientology Advertorial: 'We Screwed Up'.

Authors: Bercovici, Jeff

Source: Forbes.com. 1/15/2013, p40-40. 1p.

How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements.

Authors: Kim, Sunny Jung Hancock, Jeffrey T.

Source: Communication Research. Oct2017, Vol. 44 Issue 7, p1019-1045. 27p.

Online advertorial attributions on consumer responses: materialism as a moderator.

Authors: Chang, Hsin Hsin Wong, Kit Hong Chu, Tsun Wei

Source: Online Information Review. 2018, Vol. 42 Issue 5, p697-717. 21p.

Subject Terms: *Attribution (Social psychology), Advertorials, Internet advertising, Consumer behavior, Materialism

Clarification:.

Source: Journal of Commerce (1530-7557). 11/26/2018, Vol. 19 Issue 24, p8-8. 1/9p.

The Effectiveness of Advertorials Versus Classic Advertisements.

Authors: Dorner, Florian Foscht, Thomas Hammerl, Manfred et al.

Source: AMA Winter Academic Conference Proceedings. 2014, Vol. 25, pC-20-C-21. 2p.

USING ADVERTORIALS TO ATTRACT FOREIGN DIRECT INVESTMENT: A PLACE BRANDING PERSPECTIVE.

Authors: Wilson, Rick T. Baack, Daniel W.

Source: American Academy of Advertising Conference Proceedings. 2016, p58-58. 1p.

Every Thursday: advertorials by Mobil Oil on the op-ed page of The New York Times

Authors: Brown, Clyde Waltzer, Herbert

Source: Public Relations Review. Jun2005, Vol. 31 Issue 2, p197-208. 12p.

Buying National Ink: Advertorials by Organized Interests in TIME Magazine, 1985-2000.

Authors: Brown, Clyde Waltzer, Herbert

Source: Journal of Political Marketing. 2006, Vol. 5 Issue 4, p19-45. 27p. 6 Charts.

Lobbying the Readership of the Elite Press: Mobil Oil’s Advertorial Campaign on the Op-Ed Page of The New York Times, 1985-2000.

Authors: Brown, Clyde Waltzer, Herbert

Source: Conference Papers -- American Political Science Association. 2003 Annual Meeting, Philadelphia, p1-34. 34p.

Advertorial: Creative Solution or Last Resort?

Authors: Goodlad, Neil Eadie, Douglas R. Kinnin, Heather et al.

Source: International Journal of Advertising. 1997, Vol. 16 Issue 2, p73-84. 12p. 5 Charts.

advertorial.

Source: ICSC Dictionary of Shopping Center Terms. 2005, p4-4. 1/6p.

Your Article Here: The Endless Advertorial Debate.

Authors: Dorbian, Iris

Source: Min's B2B. 6/22/2009, Vol. 12 Issue 24, p6-6. 1p.

THE USE OF ADVERTORIALS IN WOMEN'S AND TEENS' FASHION MAGAZINES, PRE-AND POST-RECESSION.

Authors: Hanson, Cynthia¹

Source: Allied Academies International Conference: Proceedings of the Academy of Marketing Studies (AMS). Fall2013, Vol. 18 Issue 2, p1-1. 1p.

Black & White & Read All Over: The Times Works for Heller Ehrman.

Authors: Taylor, Steven T.

Source: Of Counsel. Oct2004, Vol. 23 Issue 10, p3-4. 2p.

Blending Old and New Media for Advertising Success.

Authors: POPHAL, LIN

Source: EContent. Oct2015, Vol. 38 Issue 8, p4-8. 3p.