Search Results - "Adam, Zitian"

How Do Image Captions Drive Consumer Engagement on Social Media?

Authors: Adam, Zitian (AUTHOR) zitian.qiu@manchester.ac.uk

Source: Journal of Interactive Marketing. Aug2026, Vol. 61 Issue 3, p345-364. 20p.

How visual complexity signals brand status.

Authors: Adam, Zitian Wen, Yingting

Source: Journal of the Academy of Marketing Science. Jul2026, p1-27. 27p.

Breaking the mold: how visual atypicality shapes brand-generated image virality.

Authors: Adam, Zitian Yang, Zhiyong

Source: International Journal of Research in Marketing. Jun2026:Part A, Vol. 43 Issue 2, p436-456. 21p.