Search Results - "BERTHON, PIERRE"

The Blockchain Trust Paradox: Engineered Trust vs. Experienced Trust in Decentralized Systems.

Authors: Keaney, Scott Berthon, Pierre

Source: Information. Sep2025, Vol. 16 Issue 9, p801. 13p.

Towards a conceptualization of secrecy in marketing.

Authors: Berthon, Pierre Lord Ferguson, Sarah Hannah, David et al.

Source: Journal of Strategic Marketing. Feb2025, Vol. 33 Issue 1, p19-34. 16p.

Access and Ownership in the Phygital: Toward a Phygital–Accesship Typology with Implications for Consumer Well-being.

Authors: Berthon, Pierre Lim, Weng Marc Pizzichini, Lucia et al.

Source: Journal of Macromarketing. Feb2026, p1.

From the 2019 ANZMAC conference: the language of 10-K reports, from the analytical to the post-emotional.

Authors: Pitt, Christine Berthon, Pierre Kietzmann, Jan

Source: Journal of Strategic Marketing. Nov2024, Vol. 32 Issue 8, p1022-1034. 13p.

Addictive De-Vices: A Public Policy Analysis of Sources and Solutions to Digital Addiction.

Authors: Berthon, Pierre Pitt, Leyland Campbell, Colin

Source: Journal of Public Policy & Marketing. Oct2019, Vol. 38 Issue 4, p451-468. 18p. 2 Charts.

Trajectories of AI technologies: Insights for managers.

Authors: Berthon, Pierre Yalcin, Taylan Pehlivan, Ekin et al.

Source: Business Horizons. Sep2024, Vol. 67 Issue 5, p461-470. 10p.

A renewable resource model of health decision-making: insights to improve health marketing.

Authors: Lord Ferguson, Sarah Berthon, Pierre

Source: AMS Review. Jun2022, Vol. 12 Issue 1/2, p71-84. 14p.

'Essai': Weaving Postmodernism.

Authors: Berthon, Pierre Katsikeas, Constantine

Source: Internet Research. 1998 8(2):149-155.

Peer Reviewed: Y

Page Count: 7

Descriptors: Critical Thinking, Development, Information Processing, Information Technology, Internet, Postmodernism, Space, Technological Advancement, Time, World Wide Web

Journal Code: CIJJAN1999

Visits, Hits, Caching and Counting on the World Wide Web: Old Wine in New Bottles?

Authors: Berthon, Pierre Pitt, Leyland Prendergast, Gerard

Source: Internet Research. 1997 7(1):5-8.

Peer Reviewed: Y

Page Count: 4

Descriptors: Computer Software, Information Retrieval, Marketing, Models, Research Problems, Statistics, Use Studies, World Wide Web

Potential Research Space in MIS: A Framework for Envisioning and Evaluating Research Replication, Extension, and Generation.

Authors: Berthon, Pierre Pitt, Leyland Ewing, Michael et al.

Source: Information Systems Research (INFORMS). Dec2002, Vol. 13 Issue 4, p416-427. 12p. 1 Diagram, 2 Charts.

BEYOND MARKET ORIENTATION: A CONCEPTUALIZATION OF MARKET EVOLUTION.

Authors: Berthon, Pierre Holbrook, Morris B.

Source: Journal of Interactive Marketing. Summer2000, Vol. 14 Issue 3, p50-66. 17p. 2 Diagrams, 4 Charts.

Executive Insights: Virtual Services Go International: International Services in the Marketspace.

Authors: Berthon, Pierre Pitt, Leyland Katsikeas, Constantine S. et al.

Source: Journal of International Marketing. 1999, Vol. 7 Issue 3, p84-105. 22p. 2 Diagrams, 1 Chart.

STATE MINDFULNESS AND SERVICE ENCOUNTER QUALITY.

Authors: Emma (Junhong) Wang Berthon, Pierre Nasr, Nada

Source: AMA Summer Academic Conference Proceedings. 2020, Vol. 31, p991-994. 4p.

Hide and uncover: the use of secrets in marketing.

Authors: Fedorenko, Ivan Berthon, Pierre Edelman, Linda

Source: Journal of Marketing Management. Jun2020, Vol. 36 Issue 7/8, p682-704. 23p. 1 Diagram, 3 Charts.

Rethinking the marketing of World Heritage Sites: Giving the past a sustainable future.

Authors: de Fauconberg, Ariel Berthon, Pierre Berthon, Jean Paul

Source: Journal of Public Affairs (14723891). May2018, Vol. 18 Issue 2, p1-1. 7p.

When memes program the genes: What managers need to know about the emerging genetic revolution.

Authors: Berthon, Pierre Pitt, Christine Park, Andrew et al.

Source: Business Horizons; Jul2023, Vol. 66 Issue 4, p423-431, 9p

The virtuous brand: The perils and promises of brand virtue signaling.

Authors: Berthon, Pierre R. Lord Ferguson, Sarah T. Pitt, Leyland F. et al.

Source: Business Horizons; Jan2023, Vol. 66 Issue 1, p27-36, 10p

Fixing fake news: Understanding and managing the marketer-consumer information echosystem.

Authors: Berthon, Pierre Chohan, Raeesah Pehlivan, Ekin et al.

Source: Business Horizons; Nov2022, Vol. 65 Issue 6, p729-738, 10p

Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models.

Authors: Fedorenko, Ivan Berthon, Pierre

Source: AMS Review. Dec2017, Vol. 7 Issue 3/4, p183-194. 12p.

Brands, Truthiness and Post-Fact: Managing Brands in a Post-RationalWorld.

Authors: Berthon, Pierre R. Pitt, Leyland F.

Source: Journal of Macromarketing. Jun2018, Vol. 38 Issue 2, p218-227. 10p.