Search Results - "BERTHON, PIERRE"

The Digital Detox Paradox: Potential Backfire Effects of Digital Detox Interventions on Consumer Digital Well-Being.

Authors: Galvan, Emma G. Newman, Christopher L.

Source: Journal of Public Policy & Marketing. Oct2025, Vol. 44 Issue 4, p579-586. 8p.

Addictive De-Vices: A Public Policy Analysis of Sources and Solutions to Digital Addiction.

Authors: Berthon, Pierre Pitt, Leyland Campbell, Colin

Source: Journal of Public Policy & Marketing. Oct2019, Vol. 38 Issue 4, p451-468. 18p. 2 Charts.

Learning from giants.

Authors: Nairn, Agnes Berthon, Pierre Money, Arthur

Source: International Journal of Market Research. 2007, Vol. 49 Issue 2, p257-274. 18p. 1 Diagram, 2 Charts, 2 Graphs.

Community Gifting and Recipients' Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch.

Authors: Chaudhry, Alexander Wang, Yang Ouyang, Erya

Source: Journal of Interactive Marketing. Feb2025, Vol. 60 Issue 1, p83-99. 17p.

The Blockchain Trust Paradox: Engineered Trust vs. Experienced Trust in Decentralized Systems.

Authors: Keaney, Scott Berthon, Pierre

Source: Information. Sep2025, Vol. 16 Issue 9, p801. 13p.

From the 2019 ANZMAC conference: the language of 10-K reports, from the analytical to the post-emotional.

Authors: Pitt, Christine Berthon, Pierre Kietzmann, Jan

Source: Journal of Strategic Marketing. Nov2024, Vol. 32 Issue 8, p1022-1034. 13p.

Deciphering Trust Dynamics in Online Fake News: A QCA-Guided Meta-Synthesis.

Authors: Vasist, Pramukh Nanjundaswamy Krishnan, Satish

Source: e-Service Journal; Winter2026, Vol. 15 Issue 3, p1-41, 41p

Rethinking Marketing Knowledge Protection: Hidden Costs and Uncertain Benefits.

Authors: Moorman, Christine Kohli, Ajay K. Jaworski, Bernard J.

Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p1-26. 26p.

Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand.

Authors: Van Crombrugge, Michiel Breugelmans, Els Breiner, Florian et al.

Source: Journal of Marketing. May2024, Vol. 88 Issue 3, p88-109. 22p.

Rethinking the marketing of World Heritage Sites: Giving the past a sustainable future.

Authors: de Fauconberg, Ariel Berthon, Pierre Berthon, Jean Paul

Source: Journal of Public Affairs (14723891). May2018, Vol. 18 Issue 2, p1-1. 7p.

The "Dark Side" of General Health and Fitness-Related Self-Service Technologies: A Systematic Review of the Literature and Directions for Future Research.

Authors: Chen, Haiyan Schoefer, Klaus Manika, Danae et al.

Source: Journal of Public Policy & Marketing. Apr2024, Vol. 43 Issue 2, p151-170. 20p.

An Inquiry into Effective Salesperson Social Media Use in Multinational Versus Local Firms.

Authors: Schmitt, Laurianne Epler, Rhett Casenave, Eric et al.

Source: Journal of International Marketing. Mar2024, Vol. 32 Issue 1, p72-91. 20p.

The Open Design Effect.

Authors: Maier, Lukas Schreier, Martin Dahl, Darren W.

Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p322-339. 18p.

Executive Insights: Virtual Services Go International: International Services in the Marketspace.

Authors: Berthon, Pierre Pitt, Leyland Katsikeas, Constantine S. et al.

Source: Journal of International Marketing. 1999, Vol. 7 Issue 3, p84-105. 22p. 2 Diagrams, 1 Chart.

A comprehensive analysis of service quality: a systematic literature review.

Authors: Saleem, Syed Muhammad Umer Taib, Che Azlan Ikram, Maryam et al.

Source: Total Quality Management & Business Excellence. Jul2024, Vol. 35 Issue 9/10, p1124-1166. 43p.

Towards a conceptualization of secrecy in marketing.

Authors: Berthon, Pierre Lord Ferguson, Sarah Hannah, David et al.

Source: Journal of Strategic Marketing. Feb2025, Vol. 33 Issue 1, p19-34. 16p.

The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness.

Authors: Hu, Miao Chen, Jie Alden, Dana L. et al.

Source: Journal of International Marketing. Mar2023, Vol. 31 Issue 1, p49-68. 20p. 1 Diagram, 1 Chart, 4 Graphs.

Access and Ownership in the Phygital: Toward a Phygital–Accesship Typology with Implications for Consumer Well-being.

Authors: Berthon, Pierre Lim, Weng Marc Pizzichini, Lucia et al.

Source: Journal of Macromarketing. Feb2026, p1.

COVID‐19 lockdown consequences on body mass index and perceived fragility related to physical activity: A worldwide cohort study.

Authors: Urzeala, Constanta Duclos, Martine Chris Ugbolue, Ukadike et al.

Source: Health Expectations. Apr2022, Vol. 25 Issue 2, p522-531. 10p. 2 Charts.

When and How Slow Motion Makes Products More Luxurious.

Authors: Jung, SungJin Dubois, David

Source: Journal of Marketing Research (JMR). Dec2023, Vol. 60 Issue 6, p1177-1196. 20p.