Search Results - "Blocker, Christopher P."

Are Your Company's Purpose Initiatives Working?

Authors: Blocker, Christopher P. Cannon, Joseph P. Zhang, Jonathan Z.

Source: Harvard Business Review Digital Articles. 2/6/2025, p1-11. 11p.

Take a Hike: Promoting Interdisciplinary Learning and Sustainable Value with Design Thinking

Authors: Blocker, Christopher P. (ORCID 0000-0002-7410-2996)

Source: Marketing Education Review. 2023 33(2):149-155.

Peer Reviewed: Y

Page Count: 7

Descriptors: Interdisciplinary Approach, Thinking Skills, Design, Sustainability, Problem Solving, Business Schools, Business Administration Education, Educational Objectives, Active Learning, Learning Activities, Marketing, College Students

Purpose orientation: An emerging theory transforming business for a better world.

Authors: Blocker, Christopher P. Cannon, Joseph P. Zhang, Jonathan Z.

Source: Journal of the Academy of Marketing Science. Mar2025, Vol. 53 Issue 2, p367-393. 27p.

Advancing theory to drive impact in Transformative Service Research.

Authors: Blocker, Christopher P. Davis, Brennan

Source: Marketing Theory. May2026, p1.

Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance.

Authors: Blocker, Christopher P. Manning, Kenneth C. Trujillo, Carlos A.

Source: Journal of Consumer Affairs. Jan2023, Vol. 57 Issue 1, p619-647. 29p. 1 Color Photograph, 3 Diagrams, 5 Charts, 2 Graphs.

Valuing less and guarding more: Consumption stewardship in restricted contexts.

Authors: Barrios, Andrés Blocker, Christopher P. Upadhyaya, Shikha

Source: International Journal of Consumer Studies. Jan2023, Vol. 47 Issue 1, p216-231. 16p. 1 Color Photograph, 1 Diagram, 4 Charts.

The Contextual Value of Social Capital for Subsistence Entrepreneur Mobility.

Authors: Barrios, Andrés Blocker, Christopher P.

Source: Journal of Public Policy & Marketing. Fall2015, Vol. 34 Issue 2, p272-286. 15p. 1 Black and White Photograph, 1 Diagram, 2 Charts.

Unintended Consequences in Transformative Service Research: Helping Without Harming.

Authors: Blocker, Christopher P. Davis, Brennan Anderson, Laurel

Source: Journal of Service Research. Feb2022, Vol. 25 Issue 1, p3-8. 6p.

Transitioning to New Paradigms for Societally Impactful Research: Recommendations from the TCR Impact Task Force and an Agenda.

Authors: Ozanne, Julie L. Davis, Brennan Blocker, Christopher P. et al.

Source: Journal of Public Policy & Marketing. Jul2024, Vol. 43 Issue 3, p191-206. 16p.

EXPLORING THE PHENOMENON OF BUYER-SELLER MISMATCHES IN BUSINESS-TO-BUSINESS RELATIONSHIPS.

Authors: Blocker, Christopher P.¹ cblocker@utk.edu

Source: AMA Winter Academic Conference Proceedings. 2005, Vol. 16, p47-57. 11p. 2 Diagrams, 2 Charts.

Subject Terms: *Interpersonal relations, Business-to-business transactions, Purchasing agents, Business enterprises, Business

The Transformative Value of a Service Experience.

Authors: Blocker, Christopher P. Barrios, Andrés

Source: Journal of Service Research. Aug2015, Vol. 18 Issue 3, p265-283. 19p.

Evolving two-generation services to disrupt the intergenerational effects of poverty and promote family well-being.

Authors: Upadhyaya, Shikha Blocker, Christopher P. Houston, H. Rika et al.

Source: Journal of Business Research. Mar2021, Vol. 125, p324-335. 12p.

Unpacking What a "Relationship" Means to Commercial Buyers: How the Relationship Metaphor Creates Tension and Obscures Experience.

Authors: Blocker, Christopher P. Houston, Mark B. Flint, Daniel J.

Source: Journal of Consumer Research. Feb2012, Vol. 38 Issue 5, p886-908. 23p.

Subject Terms: *Experience, *Consumer preferences, *Customer relations, *Response rates, *Original equipment manufacturers, *Customer loyalty programs

Proactive customer orientation and its role for creating customer value in global markets.

Authors: Blocker, Christopher P. Flint, Daniel J. Myers, Matthew B. et al.

Source: Journal of the Academy of Marketing Science. Apr2011, Vol. 39 Issue 2, p216-233. 18p. 1 Diagram, 4 Charts, 1 Graph.

Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty.

Authors: Blocker, Christopher P. Ruth, Julie A. Sridharan, Srinivas et al.

Source: Journal of Research for Consumers. 2011, Issue 19, Special section p1-9. 9p.

The Role of the Sales Force in Value Creation and Appropriation: New Directions for Research.

Authors: Blocker, Christopher P. Cannon, Joseph P. Panagopoulos, Nikolaos G. et al.

Source: Journal of Personal Selling & Sales Management. Winter2012, Vol. 32 Issue 1, p15-28. 14p.

Rethinking customer relationships.

Authors: Bettencourt, Lance A. Blocker, Christopher P. Houston, Mark B. et al.

Source: Business Horizons; Jan2015, Vol. 58 Issue 1, p99-108, 10p

The dynamics of satisfaction and loyalty after relational transgressions.

Authors: Blocker, Christopher P.

Source: Journal of Services Marketing. 2012, Vol. 26 Issue 2, p94-101. 8p.

Understanding poverty and promoting poverty alleviation through transformative consumer research

Authors: Blocker, Christopher P. Ruth, Julie A. Sridharan, Srinivas et al.

Source: Journal of Business Research. Aug2013, Vol. 66 Issue 8, p1195-1202. 8p.

Modeling customer value perceptions in cross-cultural business markets

Authors: Blocker, Christopher P.¹ chris_blocker@baylor.edu

Source: Journal of Business Research. May2011, Vol. 64 Issue 5, p533-540. 8p.