Search Results - "Burman, Bidisha"

Integrating and Assessing Student Perceived Sustainability Literacy in an Integrated Marketing Communications Course

Authors: Albinsson, Pia A. Burman, Bidisha Shows, G. David et al.

Source: Marketing Education Review. 2020 30(3):159-176.

Peer Reviewed: Y

Page Count: 18

Descriptors: Marketing, Teaching Methods, Communications, Sustainability, Undergraduate Students, Literacy, Taxonomy, Course Descriptions, Assignments, Pretests Posttests, Student Attitudes, Knowledge Level, Interdisciplinary Approach, Outcomes of Education, Environmental Education, Business Schools, Online Courses, Conventional Instruction, Recycling, Student Behavior, Student Interests

One Night or Many? Effects of Amenity Charge Transparency on Consumer Reaction.

Authors: Burman, Bidisha Albinsson, Pia A. Hyatt, Eva

Source: Journal of Hospitality Marketing & Management. Nov-Dec2016, Vol. 25 Issue 8, p1010-1033. 24p.

Authors: Albinsson, Pia A. Burman, Bidisha Das, Neel

Source: Journal of Applied Business & Economics. 2010, Vol. 11 Issue 4, p56-69. 14p. 4 Graphs.

Subject Terms: *Surcharges, *Electronic commerce, *Pricing, *Consumers, *Commerce

Gag Gifting: The Joke and the Poke.

Authors: Schindler, Robert M. Albinsson, Pia A. Burman, Bidisha

Source: Psychology & Marketing. Aug2025, Vol. 42 Issue 8, p2186-2206. 21p.

The Impact of Price Level and Appeal Type in Hotel Advertising: A Pilot Study.

Authors: Burman, Bidisha Albinsson, Pia A. Hyatt, Eva et al.

Source: Services Marketing Quarterly. Jan-Mar2017, Vol. 38 Issue 1, p46-56. 11p.

Can a price discount Backfire? effects of the juxtaposition of Add-On fees and price discounts on consumer evaluations.

Authors: Burman, Bidisha Verma, Swati Guha, Abhijit et al.

Source: Journal of Business Research. Feb2024, Vol. 172, pN.PAG-N.PAG. 1p.

Partitioned pricing: Can we always divide and prosper?

Authors: Burman, Bidisha Biswas, Abhijit

Source: Journal of Retailing. Dec2007, Vol. 83 Issue 4, p423-436. 14p.

Subjects: Business enterprises, Financial management, Surcharges, Cognition, Pricing

The effects of product digitalization and price dispersion on search intentions in offline versus online settings: the mediating effects of perceived risks.

Authors: Biswas, Dipayan Burman, Bidisha

Source: Journal of Product & Brand Management. 2009, Vol. 18 Issue 7, p477-486. 10p. 2 Charts.

Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention.

Authors: Burman, Bidisha Biswas, Abhijit

Source: Journal of Product & Brand Management. 2004, Vol. 13 Issue 6, p379-389. 11p.

DISSOLUTION OF A BUSINESS RELATIONSHIP: THE FIVE PHASES.

Authors: Burman, Bidisha

Source: AMA Winter Academic Conference Proceedings. 2003, Vol. 14, p62. 2p.

How allusion enhances consumer response to hope appeals in health messaging.

Authors: Albinsson, Pia A. Huhmann, Bruce A. Burman, Bidisha

Source: Journal of Business Research. Mar2025, Vol. 191, pN.PAG-N.PAG. 1p.

Advertising Rhetoric and Positive versus Negative Emotions in Health Promotions.

Authors: Albinsson, Pia A. Huhmann, Bruce A. Burman, Bidisha

Source: Society for Marketing Advances Proceedings. Nov2017, p341-342. 2p.

Making probability judgments of future product failures: The role of mental unpacking

Authors: Biswas, Dipayan Keller, L. Robin Burman, Bidisha

Source: Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Apr2012, Vol. 22 Issue 2, p237-248. 12p.

Making Probability Judgments of Future Product Failures: Packing versus Unpacking the Problem.

Authors: Biswas, Dipayan Keller, L. Robin Burman, Bidisha

Source: Advances in Consumer Research. 2008, Vol. 35, p857-858. 2p.

Spending Predictions: The Effects of Unpacking Based on Typicality.

Authors: Hadjichristidis, Konstantinos Pillai, Kishore Gopalakrishna Burman, Bidisha

Source: Advances in Consumer Research. 2016, Vol. 44, p734-734. 1/6p.

Collaborative Consumption Usage in the US and India: An Exploratory Study.

Authors: Albinsson, Pia A. Perera, B. Yasanthi Nafees, Lubna et al.

Source: Journal of Marketing Theory & Practice. Fall2019, Vol. 27 Issue 4, p390-412. 23p. 1 Diagram, 9 Charts.