Search Results - "Burmann, Christoph"

Author Index.

Source: AMA Summer Academic Conference Proceedings. 2014, Vol. 25, pAI-1-AI-4. 4p.

Key determinants of internal brand management success: An exploratory empirical analysis.

Authors: Burmann, Christoph Zeplin, Sabrina Riley, Nicola

Source: Journal of Brand Management. Jan/Feb2009, Vol. 16 Issue 4, p264-284. 21p. 6 Diagrams, 5 Charts, 1 Graph.

Author Index.

Source: AMA Summer Academic Conference Proceedings. 2015, Vol. 26, pAl-1-Al-6. 6p.

The Concept of Authenticity: What It Means to Consumers.

Authors: Nunes, Joseph C. Ordanini, Andrea Giambastiani, Gaia

Source: Journal of Marketing. Jul2021, Vol. 85 Issue 4, p1-20. 20p. 2 Diagrams, 6 Charts.

"The Dark Side of the Brand" and Brand Hate: A Review and Future Research Agenda.

Authors: Walter, Cícero Eduardo Vale, Vera Teixeira Au-Yong-Oliveira, Manuel et al.

Source: Administrative Sciences (2076-3387). Nov2023, Vol. 13 Issue 11, p234. 19p.

AUTHOR INDEX.

Source: AMA Summer Academic Conference Proceedings. 2013, Vol. 24, p455-458. 4p.

A call for ‘User-Generated Branding’.

Authors: Burmann, Christoph¹ burmann@uni-bremen.de

Source: Journal of Brand Management. Sep2010, Vol. 18 Issue 1, p1-4. 4p.

The Influence of Culture and Gender in Luxury Brand Consumption: A Comparison Across Western and Eastern Culture Consumers.

Authors: Tafani, Eric Vigneron, Franck Azoulay, Audrey et al.

Source: Journal of International Marketing. Dec2024, Vol. 32 Issue 4, p58-80. 23p.

MARKETINGKUTATÁSOK VÁLTOZÁSAI - VISSZATEKINTŐ ELEMZÉS EGY TUDOMÁNYOS FOLYÓIRATBAN MEGJELENT PUBLIKÁCIÓK ALAPJÁN.

Alternate Title: CHANGES OF RESEARCH IN MARKETING - RETROSPECTIVE ANALYSIS BASED ON PUBLICATIONS IN AN ACADEMIC JOURNAL.

Authors: ANDRÁS, BAUER JÓZSEF, BERÁCS MIRKÓ, GÁTI

Source: Vezetéstudomány / Budapest Management Review. dec2019, Vol. 50 Issue 12, p32-49. 18p.

Building brand commitment: A behavioural approach to internal brand management.

Authors: Burmann, Christoph Zeplin, Sabrina

Source: Journal of Brand Management. Apr2005, Vol. 12 Issue 4, p279-300. 22p. 3 Diagrams.

Energizing the Reseller's Sales Force:The Power of Brand Identification.

Authors: Hughes, Douglas E Ahearne, Michael

Source: Journal of Marketing. Jul2010, Vol. 74 Issue 4, p81-96. 16p. 1 Diagram, 2 Charts, 1 Graph.

The Role of Leaders in Internal Marketing.

Authors: Wieseke, Jan Ahearne, Michael Lam, Son K et al.

Source: Journal of Marketing. Mar2009, Vol. 73 Issue 2, p123-145. 23p. 2 Diagrams, 7 Charts, 4 Graphs.

Does participation predict support for place brands? An analysis of the relationship between stakeholder involvement and brand citizenship behavior.

Authors: Ripoll González, Laura Klijn, Erik Hans Eshuis, Jasper et al.

Source: Public Administration Review. Jan2025, Vol. 85 Issue 1, p192-206. 15p.

Subject Terms: Branding (Marketing), Place marketing, Brand equity, Brand name products, Participation, Organizational citizenship behavior

Nachhaltigkeits-Claims auf FMCG-Verpackungen.

Authors: Steding, Alexander Kronthal-Sacco, Randi Whelan, Tensie et al.

Source: Marketing Review St. Gallen. 2025, Issue 5, p60-68. 9p.

When do customers perceive customer centricity? The role of a firm's and salespeople's customer orientation.

Authors: Habel, Johannes Kassemeier, Roland Alavi, Sascha et al.

Source: Journal of Personal Selling & Sales Management. Mar2020, Vol. 40 Issue 1, p25-42. 18p. 2 Diagrams, 7 Charts, 1 Graph.

The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction.

Authors: Araújo, Joana Pereira, Inês Veiga Santos, José Duarte

Source: Administrative Sciences (2076-3387). May2023, Vol. 13 Issue 5, p118. 16p.

CSR associations and market value: the moderating role of market competition.

Authors: Brueninghaus, David Arribas, Ivan García, Fernando et al.

Source: Journal of Product & Brand Management. 2025, Vol. 34 Issue 3, p333-346. 14p.

Identification as a Sword in the War for Talent: Understanding Organizational Identification Through a Prospective Employee Lens.

Authors: Hollstein, Anna S. Schade, Michael Kanitz, Christopher et al.

Source: Psychology & Marketing. Apr2025, Vol. 42 Issue 4, p955-969. 15p.

Employer Branding: How Current Employee Attitudes Attract Top Talent and New Customers.

Authors: Thao, Ha Thi Kim, Lisa Hyunjung Kim, Young-Ju

Source: Administrative Sciences (2076-3387). Dec2024, Vol. 14 Issue 12, p342. 23p.

Does Internal Brand Management really drive Brand Commitment in Shared-Service Call Centers?

Authors: Burmann, Christoph König, Verena

Source: Journal of Brand Management. Apr2011, Vol. 18 Issue 6, p374-393. 20p.