Search Results - "Burmester, Alexa"

How to Harness the Potential of User-Generated Content for Management Decisions.

Authors: Kübler, Raoul V. Burmester, Alexa Paetz, Friederike et al.

Source: Schmalenbach Journal of Business Research (SBUR). Sep2025, Vol. 77 Issue 3, p407-418. 12p.

How Star Power Drives Video Game Success.

Authors: Marchand, André Weber, Nicolas R.

Source: Journal of Interactive Marketing. Aug2025, Vol. 60 Issue 3, p237-249. 13p.

What went wrong with Cities: Skylines II, according to players: How players understand game development in the context of a poor digital game launch.

Authors: Ford, Dom¹, dom@domford.net

Source: Journal of Gaming & Virtual Worlds; Oct2025, Vol. 17 Issue 3, p303-331, 29p

Authors: Rosada, Julia Koch, Elena Burmester, Alexa B. et al.

Source: Journal of Media Business Studies. Aug2025, Vol. 22 Issue 3, p187-204. 18p.

Subject Terms: *Smart speakers, *Consumption (Economics), *Publishing, *Mass media, Podcasting, Media consumption, Press

Geographic Terms: Germany

Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry.

Authors: Burmester, Alexa B. Clement, Michel Becker, Jan U. et al.

Source: Journal of the Academy of Marketing Science. Jan2025, Vol. 53 Issue 1, p232-254. 23p.

Managing Firm Social Media Communications Around Fast-Paced Product Launches.

Authors: Ungureanu, Olga van Oest, Rutger Pauwels, Koen

Source: Journal of Interactive Marketing. Jan2026, p1.

Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry.

Authors: Kim, Eunsoo Ding, MengQi Wang, Xin et al.

Source: Journal of Marketing. May2023, Vol. 87 Issue 3, p428-450. 23p. 12 Charts, 2 Graphs.

Innovation Potential, Insider Sales, and IPO Performance: How Firms Can Mitigate the Negative Effect of Insider Selling.

Authors: Cao, Zixia Song, Reo Sorescu, Alina et al.

Source: Journal of Marketing. Jul2023, Vol. 87 Issue 4, p550-574. 25p. 1 Diagram, 6 Charts.

Speaking of Sustainability... The Triple Bottom Line in Firm- and User-Generated Content.

Authors: Blits, Jonah Yegoryan, Narine Mandler, Timo et al.

Source: Schmalenbach Journal of Business Research (SBUR). Sep2025, Vol. 77 Issue 3, p557-584. 28p.

Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies.

Authors: Datta, Hannes van Heerde, Harald J. Dekimpe, Marnik G. et al.

Source: Journal of Marketing Research (JMR). Apr2022, Vol. 59 Issue 2, p251-270. 20p. 1 Diagram, 7 Charts, 2 Graphs.

Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets.

Authors: Allen, B.J. Gretz, Richard T. Houston, Mark B. et al.

Source: Journal of Marketing. May2022, Vol. 86 Issue 3, p59-78. 20p. 1 Diagram, 8 Charts.

The Impact of Organic Specialist Store Entry on Category Performance at Incumbent Stores.

Authors: Maesen, Stijn Lamey, Lien

Source: Journal of Marketing. Jan2023, Vol. 87 Issue 1, p97-113. 17p. 1 Diagram, 5 Charts, 1 Graph.

Regulating Product Recall Compliance in the Digital Age: Evidence from the "Safe Cars Save Lives" Campaign.

Authors: Pagiavlas, Sotires Kalaignanam, Kartik Gill, Manpreet et al.

Source: Journal of Marketing. Sep2022, Vol. 86 Issue 5, p135-152. 18p. 1 Diagram, 5 Charts, 3 Graphs.

The impact of COVID-19 on music consumption and music spending.

Authors: Denk, Janis Burmester, Alexa Kandziora, Michael et al.

Source: PLoS ONE. 5/13/2022, Vol. 17 Issue 5, p1-21. 21p.

Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry.

Authors: Schöndeling, Andrea Burmester, Alexa B. Edeling, Alexander et al.

Source: Journal of the Academy of Marketing Science. Sep2023, Vol. 51 Issue 5, p1019-1045. 27p.

Branding Cultural Products in International Markets: A Study of Hollywood Movies in China.

Authors: Gao, Weihe Ji, Li Liu, Yong et al.

Source: Journal of Marketing. May2020, Vol. 84 Issue 3, p86-105. 20p. 1 Diagram, 6 Charts.

The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople's Efforts.

Authors: Magnotta, Sarah Murtha, Brian Challagalla, Goutam

Source: Journal of Marketing Research (JMR). Aug2020, Vol. 57 Issue 4, p695-716. 22p. 1 Diagram, 4 Charts, 1 Graph.

The Role of the Partner Brand’s Social Media Power in Brand Alliances.

Authors: Kupfer, Ann-Kristin vor der Holte, Nora Pähler Kübler, Raoul V. et al.

Source: Journal of Marketing. May2018, Vol. 82 Issue 3, p25-44. 20p. 1 Diagram, 4 Charts.

Property Informality and Its Effect on Rural Land Prices in Colombia.

Authors: Lora, Eduardo Benítez-Rueda, Miguel Rueda-Sanz, Alejandro

Source: Economía. 2025, Vol. 24 Issue 1, p187-209. 23p.

The Impact of Informational and Emotional Television Ad Content on Online Search and Sales.

Authors: Guitart, Ivan A. Stremersch, Stefan

Source: Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p299-320. 22p. 1 Diagram, 6 Charts, 1 Graph, 1 Map.