Search Results - "Burmester, Alexa B."

Authors: Rosada, Julia Koch, Elena Burmester, Alexa B. et al.

Source: Journal of Media Business Studies. Aug2025, Vol. 22 Issue 3, p187-204. 18p.

Subject Terms: *Smart speakers, *Consumption (Economics), *Publishing, *Mass media, Podcasting, Media consumption, Press

Geographic Terms: Germany

Marketing inputs and outcome heterogeneity: Using a quantile regression framework in the entertainment industry.

Authors: Burmester, Alexa B. Clement, Michel Becker, Jan U. et al.

Source: Journal of the Academy of Marketing Science. Jan2025, Vol. 53 Issue 1, p232-254. 23p.

Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry.

Authors: Schöndeling, Andrea Burmester, Alexa B. Edeling, Alexander et al.

Source: Journal of the Academy of Marketing Science. Sep2023, Vol. 51 Issue 5, p1019-1045. 27p.

What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars.

Authors: Mathys, Juliane Burmester, Alexa B. Clement, Michel

Source: International Journal of Research in Marketing. Jun2016, Vol. 33 Issue 2, p428-448. 21p.

Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies?

Authors: Burmester, Alexa B. Eggers, Felix Clement, Michel et al.

Source: International Journal of Research in Marketing. Jun2016, Vol. 33 Issue 2, p343-356. 14p.

The impact of pre- and post-launch publicity and advertising on new product sales.

Authors: Burmester, Alexa B. Becker, Jan U. van Heerde, Harald J. et al.

Source: International Journal of Research in Marketing. Dec2015, Vol. 32 Issue 4, p408-417. 10p.

Speaking of Sustainability... The Triple Bottom Line in Firm- and User-Generated Content.

Authors: Blits, Jonah Yegoryan, Narine Mandler, Timo et al.

Source: Schmalenbach Journal of Business Research (SBUR). Sep2025, Vol. 77 Issue 3, p557-584. 28p.