Search Results - "Burton, Rick"

20 Secrets to Success for NCAA Student-Athletes Who Won't Go Pro.

Authors: Shreffler, Megan B.¹

Source: Journal of Sport Management. Jan2019, Vol. 33 Issue 1, p64-65. 2p.

Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review.

Authors: Gawrysiak, Joey Burton, Rick Jenny, Seth et al.

Source: Physical Culture & Sport. Studies & Research. 2020, Vol. 86 Issue 1, p1-14.

Savvy athletes and new technology are flipping traditional sports marketing on its head.

Authors: Cairney, John Burton, Rick

Source: Conversation (Conversation Media Group Ltd). 5/1/2025, pN.PAG-N.PAG. 1p.

Learning from the NHL.

Authors: O'Reilly, Norm Burton, Rick

Source: Publishers Weekly. 9/26/2022, Vol. 269 Issue 40, pSp(31)-Sp(31). 1p. 1 Color Photograph.

Buried Treasure.

Authors: Burton, Rick (AUTHOR)

Source: Nine: A Journal of Baseball History & Culture. Fall2025, Vol. 34 Issue 1, p23-24. 2p.

Olympic Games Host City Marketing: An Exploration of Expectations and Outcomes.

Authors: Burton, Rick¹

Source: Sport Marketing Quarterly. 2003, Vol. 12 Issue 1, p37.

Sport Sponsorship in China: Transition and Evolution.

Authors: Geng, Lizhong Burton, Rick Blakerriore, Connie

Source: Sport Marketing Quarterly. 2002, Vol. 11 Issue 1, p20.

Organizational Power Games.

Authors: Burton, Rick Quester, Pascale G. Farrelly, Francis John

Source: Marketing Management. Spring98, Vol. 7 Issue 1, p26-36. 11p. 4 Color Photographs, 1 Black and White Photograph, 4 Charts.

Exploring the challenges facing female athletes as endorsers.

Authors: ANTIL, JOHN H. BURTON, RICK ROBINSON, MATTHEW J.

Source: Journal of Brand Strategy. Autumn2012, Vol. 1 Issue 3, p292-307. 16p. 3 Charts.

Start-up success: the story of POINT 3 Basketball CEO Michael Luscher and the future of entrepreneurship.

Authors: Burton, Rick¹ (AUTHOR) rhburton@syr.edu

Source: Sport in Society. Sep2020, Vol. 23 Issue 9, p1570-1577.

Ethical Failures in Sport Business: Directions for Research.

Authors: Pritchard, Mark P. Burton, Rick

Source: Sport Marketing Quarterly. Jun2014, Vol. 23 Issue 2, p86-99.

Can Corrective Ad Statements Based on U.S. v. Philip Morris USA Inc. Affect Consumer Beliefs About Smoking?

Authors: Tangari, Andrea Heintz Kees, Jeremy Andrews, J. Craig et al.

Source: Journal of Public Policy & Marketing. Fall2010, Vol. 29 Issue 2, p153-169. 17p. 2 Color Photographs, 4 Charts, 2 Graphs.

Change in the air.

Authors: Burton, Rick¹

Source: Journal of Sponsorship. Nov2010, Vol. 4 Issue 1, p7-8. 2p.

Consumer Research at the Federal Trade Commission: My Experiences from 1992 to 1993.

Authors: Andrews, J. Craig¹ craig.andrews@marquette.edu

Source: Journal of Public Policy & Marketing. Fall2014, Vol. 33 Issue 2, p229-231. 3p.

Untitled.

Authors: Nová, Jana¹ nova@rect.muni.cz

Source: Sport Management Review. Aug2020, Vol. 23 Issue 4, p780-781. 2p.

The Author of 'Red Badge' Loved the Game More Than His Studies.

Authors: BURTON, RICK

Source: New York Times. 3/14/2010, Vol. 159 Issue 54979, p2. 0p.

Subjects: English literature, Historians, Football, Red Badge of Courage, The (Book : Crane)

Geographic Terms: New Jersey

Recovery Strategies for Sports Marketers.

Authors: Burton, Rick Howard, Dennis

Source: Marketing Management. Spring2000, Vol. 9 Issue 1, p42-49. 8p. 1 Color Photograph.

Emerging Theory in Team Sport Sales: Selling Tickets in a More Competitive Arena.

Authors: Burton, Rick Cornilles, Robert Y.

Source: Sport Marketing Quarterly. 1998, Vol. 7 Issue 1, p29-37.

Has there been enough scholarly research conducted around the Paralympics?

Authors: Burton, Rick¹ rhburton@syr.edu

Source: Journal of Sponsorship. May2010, Vol. 3 Issue 3, p213-214. 2p.

Making Business a Game.

Authors: Terborg, James R. Burton, Rick

Source: Marketing Management. Sep/Oct2002, Vol. 11 Issue 5, p40-45. 6p. 1 Black and White Photograph.