Search Results - "Chae, Inyoung"

Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media.

Authors: Choi, Jangwon Chae, Inyoung Feinberg, Fred

Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p136-153. 18p.

Mixing User- and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment.

Authors: Chae, Inyoung Schweidel, David A. Evgeniou, Theodoros et al.

Source: Journal of Interactive Marketing. Feb2025, Vol. 60 Issue 1, p25-43. 19p.

The Impact of Ad Length on Ad Effectiveness: Do Micro Ads Work?

Authors: Fossen, Beth L. Kim, Philip Chae, Inyoung

Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p34-58. 25p.

More Ads, More Viewers? Analyzing Behavioral Shifts from Advertising Permissions to Live Streaming Consumption.

Authors: Wu, Michael W. Ham, Sung H.

Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p96-114. 19p.

AI Agents and Agentic Systems: Redefining Global it Management.

Authors: Hughes, Laurie Dwivedi, Yogesh K. Li, Keyao et al.

Source: Journal of Global Information Technology Management; 2025, Vol. 28 Issue 3, p175-185, 11p

Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits.

Authors: Chae, Inyoung Bruno, Hernán A. Feinberg, Fred M.

Source: Journal of Marketing Research (JMR). Feb2019, Vol. 56 Issue 1, p57-75. 19p. 8 Charts, 3 Graphs.

Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising.

Authors: Lu, Shijie Yang, Sha Yao, Yao

Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p119-140. 22p.

Does Location Familiarity Increase Response to Mobile Ads?

Authors: Molitor, Dominik Zubcsek, Peter Pal Spann, Martin et al.

Source: Journal of Interactive Marketing. May2025, Vol. 60 Issue 2, p180-195. 16p.

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns.

Authors: Chae, Inyoung Stephen, Andrew T. Bart, Yakov et al.

Source: Marketing Science (INFORMS). Jan/Feb2017, Vol. 36 Issue 1, p89-104. 16p.

The Competitive Effects of Online Reviews on Hotel Demand.

Authors: Cho, Sanghoon Pekgün, Pelin Janakiraman, Ramkumar et al.

Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p40-60. 21p.

Paywall Suspensions and Digital News Subscriptions.

Authors: Chae, Inyoung Ha, Jihyeon Schweidel, David A.

Source: Marketing Science (INFORMS). Jul/Aug2023, Vol. 42 Issue 4, p729-745. 17p.

Consumer Privacy Choices and (Un)Targeted Advertising Along the Purchase Journey.

Authors: Choi, W. Jason Jerath, Kinshuk Sarvary, Miklos

Source: Journal of Marketing Research (JMR). Oct2023, Vol. 60 Issue 5, p889-907. 19p. 1 Diagram, 5 Graphs.

Managing Firm Social Media Communications Around Fast-Paced Product Launches.

Authors: Ungureanu, Olga van Oest, Rutger Pauwels, Koen

Source: Journal of Interactive Marketing. Jan2026, p1.

Optimal Microtargeting of Advertising.

Authors: Danaher, Peter J. (AUTHOR) peter.danaher@monash.edu

Source: Journal of Marketing Research (JMR). Jun2023, Vol. 60 Issue 3, p564-584. 21p. 7 Charts, 2 Graphs.

Variety Effects in Mobile Advertising.

Authors: Rafieian, Omid Yoganarasimhan, Hema

Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p718-738. 21p. 6 Diagrams, 3 Charts, 4 Graphs.

Understanding Customer Participation Dynamics: The Case of the Subscription Box.

Authors: Umashankar, Nita Kim, Kihyun Hannah Reutterer, Thomas

Source: Journal of Marketing. Sep2023, Vol. 87 Issue 5, p719-735. 17p. 1 Color Photograph, 1 Diagram, 5 Charts, 1 Graph.

Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement.

Authors: Wies, Simone Bleier, Alexander Edeling, Alexander

Source: Journal of Marketing. May2023, Vol. 87 Issue 3, p383-405. 23p. 3 Diagrams, 7 Charts, 2 Graphs.

How Does the Adoption of Ad Blockers Affect News Consumption?

Authors: Yan, Shunyao Miller, Klaus M. Skiera, Bernd

Source: Journal of Marketing Research (JMR). Oct2022, Vol. 59 Issue 5, p1002-1018. 17p. 2 Diagrams, 6 Charts, 1 Graph.

Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes.

Authors: Chakraborty, Ishita Kim, Minkyung Sudhir, K.

Source: Journal of Marketing Research (JMR). Jun2022, Vol. 59 Issue 3, p600-622. 23p. 1 Diagram, 12 Charts, 1 Graph.

Inefficiencies in Digital Advertising Markets.

Authors: Gordon, Brett R. Jerath, Kinshuk Katona, Zsolt et al.

Source: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p7-25. 19p.