Search Results - "Colgate, Mark"

Designing for Trust, Progress, and Dignity: A Conceptual Framework for Reliability, Responsiveness, and Relational Quality in AI-Enabled Service Systems.

Authors: Colgate, Mark Colgate, Orla

Source: Information. May2026, Vol. 17 Issue 5, p443. 21p.

The Neurobiology of Effective Leadership: Integrating Polyvagal Theory with the Coaching Leadership Style.

Authors: Colgate, Orla Colgate, Mark

Source: Administrative Sciences (2076-3387). Dec2025, Vol. 15 Issue 12, p461. 8p.

The Importance and Application of a Coaching Leadership Style in Businesses.

Authors: Colgate, Mark¹ (AUTHOR)

Source: Businesses. Sep2025, Vol. 5 Issue 3, p32. 14p.

The Platformization of Brands.

Authors: Wichmann, Julian R.K. Wiegand, Nico Reinartz, Werner J.

Source: Journal of Marketing. Jan2022, Vol. 86 Issue 1, p109-131. 23p. 4 Diagrams, 3 Charts.

Relationships and the internet: The mediating role of a relationship banker.

Authors: Colgate, Mark Smith, Brock

Source: Journal of Financial Services Marketing. Nov2005, Vol. 10 Issue 2, p140-151. 12p.

Service Captivity: No Choice, No Voice, No Power.

Source: Journal of Public Policy & Marketing. Apr2020, Vol. 39 Issue 2, p155-168. 14p. 1 Diagram, 3 Charts.

Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor Versus Excellent Execution.

Authors: Colgate, Mark R. Danaher, Peter J.

Source: Journal of the Academy of Marketing Science. Summer2000, Vol. 28 Issue 3, p375. 13p. 4 Graphs.

Unlocking the Predictive Value of Excess and Deficit Customer Patronization Intentions.

Authors: Bhattacharya, Abhi Neil Morgan Rego, Lopo et al.

Source: Journal of Service Research. Nov2025, Vol. 28 Issue 4, p687-703. 17p.

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis.

Authors: Palmatier, Robert W. Dant, Rajiv P. Grewal, Dhruv et al.

Source: Journal of Marketing. Oct2006, Vol. 70 Issue 4, p136-153. 18p. 1 Diagram, 6 Charts.

A Marketing Perspective on Mergers and Acquisitions: How Marketing Integration Affects Postmerger Performance.

Authors: Homburg, Christian Bucerius, Matthias

Source: Journal of Marketing. Jan2005, Vol. 69 Issue 1, p95-113. 19p. 2 Diagrams, 6 Charts.

Reexamining the Market Share--Customer Satisfaction Relationship.

Authors: Rego, Lopo L. Morgan, Neil A. Fornell, Claes

Source: Journal of Marketing. Sep2013, Vol. 77 Issue 5, p1-20. 20p. 11 Charts, 1 Graph.

Conservation and Value Added of Manuscript Wrap Based on Creative Economy.

Authors: Somsri, Chaiwat Sangkadis, Kittiporn Wiangngern, Jomkwan et al.

Source: Indonesian Journal of Business Analytics. okt2025, Vol. 5 Issue 5, p3537-3552. 16p.

Customer Responses to Switching Costs: A Meta-Analytic Investigation of the Moderating Influence of Culture.

Authors: Pick, Doréen Eisend, Martin

Source: Journal of International Marketing. Dec2016, Vol. 24 Issue 4, p39-60. 22p. 1 Diagram, 4 Charts, 2 Graphs.

Determinants of Behavioral Intention to Use Digital Payment among Indian Youngsters.

Authors: Hasan, Arif Sikarwar, Priyanka Mishra, Arun et al.

Source: Journal of Risk & Financial Management. Feb2024, Vol. 17 Issue 2, p87. 20p.

Back From the Brink.

Authors: Colgate, Mark Tong, Vicky Thuy-Uyen Lee, Christina Kwai-Choi et al.

Source: Journal of Service Research. Feb2007, Vol. 9 Issue 3, p211-228. 18p. 6 Charts.

Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers.

Authors: Whan Park, C. MacInnis, Deborah J. Priester, Joseph et al.

Source: Journal of Marketing. Nov2010, Vol. 74 Issue 6, p1-17. 17p. 3 Diagrams, 2 Charts.

Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance.

Authors: Fang, Eric (Er) Palmatier, Robert W Grewal, Rajdeep

Source: Journal of Marketing Research (JMR). Jun2011, Vol. 48 Issue 3, p587-602. 16p. 1 Diagram, 7 Charts.

Bagging and Boosting Classification Trees to Predict Churn.

Authors: Lemmens, Aurélie Croux, Christophe

Source: Journal of Marketing Research (JMR). May2006, Vol. 43 Issue 2, p276-286. 11p. 4 Charts, 4 Graphs.

Keeping the customer satisfied.

Authors: Colgate, Mark¹

Source: Global Focus: The EFMD Business Magazine. 2018, Vol. 12 Issue 1, p56-59. 4p.

THE EMPLOYEE'S PERSPECTIVE OF CUSTOMER RELATIONSHIPS: A TYPOLOGY.

Authors: Dalela, Vivek Givan, Alexa M. Vivek, Shiri D. et al.

Source: Journal of Services Research. Oct2018-Mar2019, Vol. 18 Issue 2, p37-54. 18p. 2 Charts.