Search Results - "Dholakia, Ruby R."

Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content.

Authors: Tyrväinen, Olli Karjaluoto, Heikki Ukpabi, Dandison

Source: Journal of Interactive Marketing. Nov2023, Vol. 58 Issue 4, p400-413. 14p.

Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases.

Authors: Li, Jingjing Abbasi, Ahmed Cheema, Amar et al.

Source: Journal of Marketing. Jul2020, Vol. 84 Issue 4, p127-146. 20p. 2 Diagrams, 5 Charts, 2 Graphs.

Antecedents of Brazilian consumers' intentions towards virtual grocery shopping.

Authors: Dholakia, Ruby R. S. d. Costa, Everaldo Marcelo Gammarano, Igor d. J. L. P. et al.

Source: Journal of Customer Behaviour. Autumn2021, Vol. 20 Issue 3, p221-242. 22p.

The COO Construct: Methodological and Related Issues in a Globalized World.

Authors: Dholakia, Ruby R. Zhao, Miao Duan, Jingyi

Source: Journal of Global Marketing. Jan-Mar2020, Vol. 33 Issue 1, p3-17. 15p. 2 Color Photographs, 6 Charts.

From Solidity to Liquidity: Macro-Level Consumption Patterns in the Sharing Economy.

Authors: Saravade, Swapnil Felix, Reto Fırat, A. Fuat

Source: Journal of Macromarketing. Jun2021, Vol. 41 Issue 2, p284-296. 13p.

Retail Religion: Hinduism for a Neoliberal Age.

Authors: Moodie, Deonnie¹ (AUTHOR) dmoodie@ou.edu

Source: Journal of the American Academy of Religion. Sep2021, Vol. 89 Issue 3, p863-884. 22p.

Consumer Response to Disclosures in Digitally Retouched Advertisements.

Authors: Schirmer, Nadine A. Schwaiger, Manfred Taylor, Charles R. et al.

Source: Journal of Public Policy & Marketing. Spring2018, Vol. 37 Issue 1, p131-141. 11p. 2 Black and White Photographs, 4 Charts.

ADVERTISING AND NATIONAL CONSUMPTION: A PATH ANALYTIC RE-EXAMINATION OF THE GALBRAITHIAN ARGUMENT.

Authors: Quarles, Rebecca Colwell Jeffres, Leo W.

Source: Journal of Advertising. 1983, Vol. 12 Issue 2, p4-33. 11p.

Contexts of Consumption and Their Evolution in the Digital Age: Beyond the Service-Dominant Logic.

Authors: Grandinetti, Roberto Bettiol, Marco Di Maria, Eleonora

Source: Administrative Sciences (2076-3387). Dec2022, Vol. 12 Issue 4, p121. 17p.

Grocery Shopping: It's a Guy Thing.

Authors: Tariq, Ayesha D'Souza, Giles Allaway, Arthur W.

Source: Society for Marketing Advances Proceedings. 2014, p11-12. 2p.

A Panoramic Review of the Macromarketing Literature.

Authors: DeQuero-Navarro, Beatriz Stanton, Julie Klein, Thomas A.

Source: Journal of Macromarketing. Mar2021, Vol. 41 Issue 1, p48-64. 17p.

Mi Swing Es Tropical--But Not My Consumers Economic Realism and Cultural Contradictions in Latin American Marketing of Apple's i-Conic Products.

Authors: Dholakia, Nikhilesh Cabusas, Julianne Joy Rokka, Joonas et al.

Source: Advances in Consumer Research - Latin American Conference Proceedings. 2008, Vol. 2, p145-146. 2p.

Understanding Materialism Among Youth.

Authors: Goldberg, Marvin E. Gorn, Gerald J. Peracchio, Laura A. et al.

Source: Journal of Consumer Psychology (Taylor & Francis Ltd). 2003, Vol. 13 Issue 3, p278. 11p. 4 Charts.

Subjects: Young consumers, Materialism, Consumer behavior, Consumer attitudes, Advertising & youth, Advertising & children, Advertising, Attitude (Psychology)

Macro-social Marketing.

Authors: Kennedy, Ann-Marie¹ akennedy@aut.ac.nz

Source: Journal of Macromarketing. Sep2016, Vol. 36 Issue 3, p354-365. 12p.

The Role of Perceived Review Credibility in the Context of Brand Equity Dilution Through Negative Product Reviews on the Internet.

Authors: Bambauer-Sachse, Silke Mangold, Sabrina

Source: Advances in Consumer Research. 2011, Vol. 38, p234-241. 8p. 6 Charts.

Cultural Role Confusion and Memories of a Lost Identity: How Non-Consumption Perpetuates Marginalisation.

Authors: Lindridge, Andrew Dhillon, Kamaldeep

Source: Advances in Consumer Research. 2005, Vol. 32 Issue 1, p408-414. 7p.

The importance of corporate and salesperson expertise and trust in building loyal business-to-business relationships in China.

Authors: Newell, Stephen J. Wu, Bob Leingpibul, Duke et al.

Source: Journal of Personal Selling & Sales Management. Jun2016, Vol. 36 Issue 2, p160-173. 14p.

Do Not Go Cheaply into That Good Night: Death-Ritual Consumption in Asante, Ghana.

Authors: Bonsu, Samuel K. Belk, Russell W.

Source: Journal of Consumer Research. Jun2003, Vol. 30 Issue 1, p41-55. 15p.

Subject Terms: *Consumer behavior, *Funerals, *Social aspects of death, *Crisis management, *Consumption (Economics), *Identity (Philosophical concept), *Ritualism & society, *Rites & ceremonies, Social aspects

Geographic Terms: Ghana

TOWARDS AN INTEGRATED MARKETING STRATEGY FOR DEVELOPING MARKETS.

Authors: Sergius Koku, Paul¹ Koku@fau.edu

Source: Journal of Marketing Theory & Practice. Fall2005, Vol. 13 Issue 4, p8-21. 14p.

The Effects of Facial Attractiveness and Gender on Customer Evaluations During A Web-Video Sales Encounter.

Authors: McColl, Rod Truong, Yann

Source: Journal of Personal Selling & Sales Management. Winter2013, Vol. 33 Issue 1, p117-128. 12p. 1 Diagram, 1 Chart.