Search Results - "Duhachek, Adam"

Standing Out While Fitting In: Visual Design of Text Overlays in Social Media Communication.

Authors: Farace, Stefania Ordenes, Francisco Villarroel Herhausen, Dennis et al.

Source: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p132-151. 20p.

We'll Stand by You: Understanding Community-Based Philanthropic Giving.

Authors: Bublitz, Melissa G. Peracchio, Laura A. Davis, Brennan et al.

Source: Journal of Public Policy & Marketing. Jan2026, Vol. 45 Issue 1, p50-69. 20p.

Human Is Gold: Why Premium Customers Hate Chatbots and What to Do About It.

Authors: Tatavarthy, Aruna Divya Martuza, Jareef Thorbjørnsen, Helge

Source: Journal of Interactive Marketing. Feb2026, Vol. 61 Issue 1, p41-59. 19p.

Automated Versus Human Agents: A Meta-Analysis of Customer Responses to Robots, Chatbots, and Algorithms and Their Contingencies.

Authors: Gelbrich, Katja Roschk, Holger Miederer, Sandra et al.

Source: Journal of Marketing. Mar2026, Vol. 90 Issue 2, p1-26. 26p.

Religious Belief, Religious Priming, and Negative Word of Mouth.

Authors: Casidy, Riza Duhachek, Adam Singh, Vishal et al.

Source: Journal of Marketing Research (JMR). Aug2021, Vol. 58 Issue 4, p762-781. 20p. 2 Diagrams, 7 Charts, 4 Graphs.

That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It.

Authors: Escoe, Brianna Martin, Nathanael S. Salerno, Anthony

Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p664-683. 20p.

Bad News? Send an AI. Good News? Send a Human.

Authors: Garvey, Aaron M. Kim, TaeWoo Duhachek, Adam

Source: Journal of Marketing. Jan2023, Vol. 87 Issue 1, p10-25. 16p. 4 Graphs.

Anger and Self-Control: How the Need to Dominate Can Lead to Better Choices.

Authors: Koley, Shruti Warren, Caleb

Source: Journal of Public Policy & Marketing. Apr2025, Vol. 44 Issue 2, p242-260. 19p.

Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers.

Authors: Uduehi, Esther Saint Clair, Julian K. Crabbe, Rowena

Source: Journal of Marketing. Nov2025, Vol. 89 Issue 6, p7-27. 21p.

The Human Superiority Effect in Advice Taking: A Multimethod Exploration and Implications for Policy Makers and Governmental Organizations.

Authors: Jin, Manhui Yang, Zhiyong Freling, Traci L. et al.

Source: Journal of Public Policy & Marketing. Jul2025, Vol. 44 Issue 3, p350-369. 20p.

Subject and Author Index, Vol. 49, 2012.

Source: Journal of Marketing Research (JMR). Dec2012, Vol. 49 Issue 6, p1015-1024. 10p.

How Images of Other Consumers Influence Subsequent Taste Perceptions.

Authors: Poor, Morgan Duhachek, Adam Krishnan, H. Shanker

Source: Journal of Marketing. Nov2013, Vol. 77 Issue 6, p124-139. 16p. 3 Black and White Photographs, 1 Graph.

The Decision-Making Process and Impact of Individual Decisions for Joint Consumption.

Authors: Jones, Sharaya M. Campbell, Margaret C.

Source: Journal of Marketing Research (JMR). Jun2026, Vol. 63 Issue 3, p538-559. 22p.

Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand.

Authors: Van Crombrugge, Michiel Breugelmans, Els Breiner, Florian et al.

Source: Journal of Marketing. May2024, Vol. 88 Issue 3, p88-109. 22p.

The Robin Hood Effect in Transgressions Against Firms: How Political Ideology Shapes Consumer Justifications.

Authors: Lin, Jason D Keinan, Anat Chang, Hannah H et al.

Source: Journal of Consumer Research. Apr2026, Vol. 52 Issue 6, p1102-1125. 24p.

Subject Terms: *Ideology, *Consumers, *Consumer behavior, *Transgression (Ethics), *Piracy (Copyright), *Shoplifting, *Fairness

For Shame! Socially Unacceptable Brand Mentions on Social Media Motivate Consumer Disengagement.

Authors: Villanova, Daniel Matherly, Ted

Source: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p61-78. 18p.

Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt.

Authors: Agrawal, Nidhi Duhachek, Adam

Source: Journal of Marketing Research (JMR). Apr2010, Vol. 47 Issue 2, p263-273. 11p. 2 Color Photographs, 3 Charts.

Power Distance Belief and Consumer Purchase Avoidance: Exploring the Role of Cultural Factors in Retail Dynamics.

Authors: Lee, Hyejin Lalwani, Ashok K.

Source: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p349-367. 19p.

Promising Happiness in Light of International Advertising Standardization: Religiosity and Religious Priming Overshadow Cross-Cultural Factors.

Authors: Khenfer, Jamel (AUTHOR) khenferj@excelia-group.com

Source: Journal of International Marketing. Sep2023, Vol. 31 Issue 3, p41-58. 18p. 1 Diagram, 3 Charts, 2 Graphs.

Tainted by Stigma: The Interplay of Stigma and Moral Identity in Health Persuasion.

Authors: Achar, Chethana Dunn, Lea H. Agrawal, Nidhi

Source: Journal of Marketing Research (JMR). Apr2022, Vol. 59 Issue 2, p392-410. 19p. 1 Color Photograph, 1 Chart, 2 Graphs.