Search Results - "Fischer, Marc"

Focus On Authors.

Source: Marketing Science (INFORMS). Mar/Apr2019, Vol. 38 Issue 2, p360-361. 2p.

Cementing JM 's Impact on the Marketing Ecosystem: Empirical Execution.

Authors: Steenkamp, Jan-Benedict E.M. Fischer, Marc Haws, Kelly L. et al.

Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p1-12. 12p.

Cementing JM's Impact on the Marketing Ecosystem: Advancing Big Ideas.

Authors: Steenkamp, Jan-Benedict E.M. Fischer, Marc Haws, Kelly L. et al.

Source: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p1-8. 8p.

Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View.

Authors: Fischer, Marc Wies, Simone

Source: Management Science (INFORMS). Mar2025, Vol. 71 Issue 3, p2011-2034. 24p.

A Meta-Analysis of Product Visual Aesthetics.

Authors: Peng, Chenming Eisend, Martin Chen, Zengxiang

Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p52-73. 22p.

Improving the Discriminant Validation of Multi-Item Scales.

Authors: Pieters, Constant Baumgartner, Hans Pieters, Rik

Source: Journal of Marketing Research (JMR). Jun2026, Vol. 63 Issue 3, p502-517. 16p.

An Investigation into the Evolution of Marketing-Mix Effectiveness: An Empirics-First Approach.

Authors: Gielens, Katrijn Steenkamp, Jan-Benedict E.M.

Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p165-191. 27p.

From Tools to Agents: Meta-Analytic Insights into Human Acceptance of AI.

Authors: Li, Bingqing Lai, Edward Yuhang Wang, Xin

Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p13-33. 21p.

When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries.

Authors: Stäbler, Samuel Fischer, Marc

Source: Journal of Marketing. May2020, Vol. 84 Issue 3, p46-67. 22p. 2 Diagrams, 8 Charts, 1 Graph.

Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising.

Authors: Bell, J. Jason Thomaz, Felipe Stephen, Andrew T.

Source: Journal of Marketing. Jul2025, Vol. 89 Issue 4, p99-119. 21p.

Automated imaging-based abdominal organ segmentation and quality control in 20,000 participants of the UK Biobank and German National Cohort Studies.

Authors: Kart, Turkay Fischer, Marc Winzeck, Stefan et al.

Source: Scientific Reports. 11/4/2022, Vol. 12 Issue 1, p1-11. 11p.

How Star Power Drives Video Game Success.

Authors: Marchand, André Weber, Nicolas R.

Source: Journal of Interactive Marketing. Aug2025, Vol. 60 Issue 3, p237-249. 13p.

Prevention and Treatment of New-Onset Postoperative Atrial Fibrillation in the Acute Care Setting: A Narrative Review.

Authors: Fellahi, Jean-Luc Fischer, Marc-Olivier Ruste, Martin et al.

Source: Journal of Clinical Medicine. Oct2025, Vol. 14 Issue 19, p6835. 11p.

Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?

Authors: Fischer, Marc Albers, Sönke

Source: Journal of Marketing Research (JMR). Feb2010, Vol. 47 Issue 1, p103-121. 19p. 8 Charts, 1 Graph.

Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis.

Authors: EDELING, ALEXANDER FISCHER, MARC

Source: Journal of Marketing Research (JMR). Aug2016, Vol. 53 Issue 4, p515-534. 41p. 2 Diagrams, 9 Charts, 1 Graph.

Reinforcement learning methods based on GPU accelerated industrial control hardware.

Authors: Schmidt, Alexander Schellroth, Florian Fischer, Marc et al.

Source: Neural Computing & Applications; Sep2021, Vol. 33 Issue 18, p12191-12207, 17p

What Is (and Isn't) a Product Recall?

Authors: Astvansh, Vivek Antia, Kersi D. Tellis, Gerard J.

Source: Journal of Public Policy & Marketing. Oct2024, Vol. 43 Issue 4, p295-317. 23p.

Skimming or Penetration? Strategic Dynamic Pricing for New Products.

Authors: Spann, Martin Fischer, Marc Tellis, Gerard J.

Source: Marketing Science (INFORMS). Mar/Apr2015, Vol. 34 Issue 2, p235-249. 15p. 5 Charts, 4 Graphs.

The Robin Hood Effect in Transgressions Against Firms: How Political Ideology Shapes Consumer Justifications.

Authors: Lin, Jason D Keinan, Anat Chang, Hannah H et al.

Source: Journal of Consumer Research. Apr2026, Vol. 52 Issue 6, p1102-1125. 24p.

Subject Terms: *Ideology, *Consumers, *Consumer behavior, *Transgression (Ethics), *Piracy (Copyright), *Shoplifting, *Fairness

How Important Are Brands? A Cross-Category, Cross-Country Study.

Authors: Fischer, Marc Völckner, Franziska Sattler, Henrik

Source: Journal of Marketing Research (JMR). Oct2010, Vol. 47 Issue 5, p823-839. 17p. 1 Diagram, 6 Charts.