Search Results - "Ho, Kin-yan"

Does Source Similarity Type Matter in Online Review Effectiveness? The Moderating Role of Information Processing Style.

Authors: Ho, Ying Ho, Kin-yan

Source: Review of Marketing Science. Jul2026, p1. 25p. 3 Illustrations.

Consumers' appraisal process in embarrassing negative brand publicity

Authors: Ho, Kin Yan

URL: https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.834798