Search Results - "Ho, Kin-yan"

  • Showing 1 - 1 results of 1
Refine Results
  1. 1

    Does Source Similarity Type Matter in Online Review Effectiveness? The Moderating Role of Information Processing Style.

    Authors: Ho, Ying Ho, Kin-yan

    Source: Review of Marketing Science. Jul2026, p1. 25p. 3 Illustrations.

    PDF Full Text
    Save to List

Search Tools: