Search Results - "INTERNET advertising"

Retargeting Social Media Outreach for SNAP Take-Up.

Authors: Rogers, Parker¹ (AUTHOR) paroger@iu.edu

Source: Management Science (INFORMS). Jun2026, Vol. 72 Issue 6, p5381-5387. 7p.

Privacy and Polarization: An Inference-Based Framework.

Authors: Bondi, Tommaso Rafieian, Omid Yao, Yunfei

Source: Management Science (INFORMS). Feb2026, Vol. 72 Issue 2, p1389-1409. 21p.

Lemon Ads: Adverse Selection in Multichannel Display Advertising Markets.

Authors: Balocco, Francesco Lu, Yixin Li, Ting et al.

Source: Management Science (INFORMS). Dec2025, Vol. 71 Issue 12, p10244-10260. 17p.

"Effectiveness of Online Advertisements among Internet Users: An Empirical Study in Thanjavur District".

Authors: K., Sathya R., Thangaraj

Source: Advances in Consumer Research. May2026, Vol. 3 Issue 5, p226-232. 7p.

Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising.

Authors: Huang, Shan Lin, Song

Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p88-110. 23p.

Auctions of Auctions.

Authors: Zeithammer, Robert Choi, W. Jason

Source: Management Science (INFORMS). Sep2025, Vol. 71 Issue 9, p7347-7365. 19p.

From Stopping to Shopping: A Field Experiment on Free Return and Free Shipping Retargeting Policies in Online Retail Operations.

Authors: Luo, Xueming Wang, Le Wu, Qingsheng et al.

Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). Jul/Aug2025, Vol. 27 Issue 4, p1224-1241. 18p.

Dynamic Pricing and Bidding for Display Advertising Campaigns.

Authors: Agrawal, Narendra Najafi-Asadolahi, Sami Smith, Stephen A.

Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). May/Jun2025, Vol. 27 Issue 3, p843-861. 19p.

Regularized Online Allocation Problems: Fairness and Beyond.

Authors: Balseiro, Santiago R. Lu, Haihao Mirrokni, Vahab

Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). May/Jun2025, Vol. 27 Issue 3, p720-735. 16p.

Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising.

Authors: Braun, Michael Schwartz, Eric M.

Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p71-95. 25p.

Within-Category Satiation and Cross-Category Spillover in Multiproduct Advertising.

Authors: Lu, Shijie Yang, Sha Yao, Yao

Source: Journal of Marketing. Mar2025, Vol. 89 Issue 2, p119-140. 22p.

A célzott online hirdetésekhez kapcsolódó attitűdök feltárása mélyinterjús megkérdezéssel.

Alternate Title: Exploring attitudes towards targeted online advertising through in-depth interviews.

Authors: Beáta, Sikó¹ siko.beata@szte.hu

Source: Marketing & Menedzsment. 2026, Vol. 60 Issue 2, p53-63. 11p.

Optimal Bidding, Allocation, and Budget Spending for a Demand-Side Platform With Generic Auctions.

Authors: Grigas, Paul Lobos, Alfonso Wen, Zheng et al.

Source: Production & Operations Management. Mar2026, Vol. 35 Issue 3, p817-835. 19p.

Online Causal Inference for Advertising in Real-Time Bidding Auctions.

Authors: Waisman, Caio Nair, Harikesh S. Carrion, Carlos

Source: Marketing Science (INFORMS). Jan/Feb2025, Vol. 44 Issue 1, p176-195. 20p.

Online Advertisement Allocation Under Customer Choices and Algorithmic Fairness.

Authors: Li, Xiaolong Rong, Ying Zhang, Renyu et al.

Source: Management Science (INFORMS). Jan2025, Vol. 71 Issue 1, p825-843. 19p.

CFRA Industry Surveys: Interactive Media & Services.

Authors: Zino, Angelo binti Md Nasir, Nur Fairuz

Source: Industry Survey - Interactive Media & Services. Nov2025, p1-44. 44p.

The impact of linguistic features on CTR in Instagram ads: A study of supplement and cosmetic products.

Authors: Inoue, Kenjiro Yoshida, Mitsuo

Source: PLoS ONE. 4/15/2026, Vol. 21 Issue 4, p1-15. 15p.

To Avoid or Not to Avoid: Understanding Korean Instagram Users' Responses to Personalized Advertising Through Privacy Calculus and Need for Cognition.

Authors: Kim, Hayeon Jeong, DongA Lee, Sang Woo

Source: SAGE Open. Apr-Jun2026, Vol. 16 Issue 2, p1-18. 18p.

Information quality and source credibility influence purchase intention in live-stream advertising: A moderated mediation model.

Authors: He, Changhua Hashim, Norliana Kamarudin, Syafila et al.

Source: Social Behavior & Personality: an international journal. Feb2026, Vol. 54 Issue 2, p1-13. 13p.

Subjects: Source credibility, Data quality, Elaboration likelihood model, Advertising, Mediation (Statistics), Consumer behavior, Theory of reasoned action, Internet advertising

The value of retargeted advertisements: an empirical study on young people.

Authors: De Battista, Ivan Curmi, Franco Konietzny, Jirka

Source: Cogent Business & Management. Dec2025, Vol. 12 Issue 1, p1-24. 24p.