Search Results - "INTERNET celebrities"

Analysis of users' impulse purchase behavior based on data mining for e-commerce live broadcast.

Authors: Wang, Yumei¹ (AUTHOR) Wym8010@163.com

Source: Electronic Commerce Research. Jun2026, Vol. 26 Issue 3, p3131-3154. 24p.

DOES ONLINE FANDOM MATTER FOR CELEBRITY ENDORSEMENT? UNDERSTANDING THE INTERPLAY OF CELEBRITY AUTHENTICITY AND SENSE OF ONLINE FANDOM.

Authors: Ha, Quang-An Le, Thanh-Minh Ha

Source: Journal of Electronic Commerce Research. 2026, Vol. 27 Issue 3, p264-286. 23p.

MrBeast, Top YouTubers Sell Their Scraps at New Age Auction.

Authors: Levine, Alexandra S. (AUTHOR)

Source: Bloomberg.com. 6/29/2026, pN.PAG-N.PAG. 1p.

Creative Artists, TPG Back $250 Million Fund for YouTube Talent.

Authors: Shaw, Lucas (AUTHOR)

Source: Bloomberg.com. 6/10/2026, pN.PAG-N.PAG. 1p.

Optimal online selling format in live-streaming under a dual-channel structure with streamer types and spillover effects.

Authors: Zhang, Weisi Li, Leyao Kong, Jiahao

Source: Journal of Management Analytics. Mar2026, Vol. 13 Issue 1, p70-108. 39p.

How do online celebrities attract consumers? an EEG study on consumers' neural engagement in short video advertising.

Authors: Zhang, Zhipeng Zhang, Liyi

Source: Electronic Commerce Research. Apr2026, Vol. 26 Issue 2, p1643-1669. 27p.

The Influence of Product Reviews and the Credibility of Youtuber Gadgetin on Purchase Intention Among Generation Z in Malang City.

Authors: Rauta, Krisensius Umbu Adriantantri, Emmalia Sujianto

Source: Journal Research of Social Science, Economics & Management. mar2026, Vol. 5 Issue 8, p10793-10811. 19p.

Another Luxury Haul By Becca Bloom—'Queen of RichTok'—Goes Viral.

Authors: Roeloffs, Mary Whitfill (AUTHOR)

Source: Forbes.com. 2/25/2026, pN.PAG-N.PAG. 1p.

The Role of Internet Celebrities in Shaping Compulsive Buying Behaviour in China: The Meaning Transfer Perspective.

Authors: Nan, Li Ismail, Nurlida Binti Luyao, Yuan

Source: Advances in Consumer Research. Dec2025, Vol. 2 Issue 6, p84-94. 11p.

دور الكلمة المنطوقة الإلكترونية في نجاح العلامة التجارية: مشاهير منصة سناب شات نموذجا.

Alternate Title: The Role of Spoken Word in Brand Success – Snapchat Celebrities as a Model.

Authors: ذكرى عبد الله ال&#1576 رندا عبد العزيز &#1575

Source: International Journal of Scientific Studies Publishing (IJSSP). 2026, Vol. 29 Issue 1, p280-308. 29p.

What Is the Effect of Political Influencers on TikTok? Early Results From a Field Experiment With Young Adults.

Authors: Alsharawy, Abdelaziz Anstett, Robert Landgrave, Michelangelo

Source: Political Studies Review. Feb2026, Vol. 24 Issue 1, p113-125. 13p.

Can internet celebrities' short videos shape the image of rural tourism destinations? Empirical insights from China.

Authors: Fan, Xiao Wang, Bo Wong, Brian Kee Mun et al.

Source: Asian Journal of Business Research. 2025, Vol. 15 Issue 4, p136-156. 21p.

This 22-year-old college dropout with an AI powered YouTube empire makes $700,000 a year and works just 2 hours a day.

Authors: Roytburg, Eva (AUTHOR)

Source: Fortune.com. 12/31/2025, pN.PAG-N.PAG. 1p.

SEAN EVANS'S MARKETABLE FEAST.

Authors: GORDON, DEVIN (AUTHOR)

Source: Inc.. Winter2025/2026, Vol. 47 Issue 4, p96-99. 4p. 3 Color Photographs.

Forbes Announces The 2025 World's 100 Most Powerful Women List, Spotlighting The Leaders Defining A New Era Of Global Influence.

Authors: Releases, Forbes Press (AUTHOR)

Source: Forbes.com. 12/10/2025, pN.PAG-N.PAG. 1p.

Executive Summaries May–June 2024.

Source: Harvard Business Review. May/Jun2024, Vol. 102 Issue 3, p156-159. 4p. 12 Color Photographs.

Miao Internet Celebrity: Spreading the "Village Super League" Tourism Boom Across Rural Villages.

Authors: JIAQI, TANG

Source: China Today. Jul2026, Vol. 75 Issue 7, p58-60. 3p.

Popular pig is an online star.

Source: Week Junior (US Edition). 4/3/2026, Vol. 7 Issue 310/311, p34-34. 2/7p. 1 Color Photograph.

Reaching new audiences.

Source: Week Junior (US Edition). 1/30/2026, Vol. 7 Issue 301, p9-9. 1/2p. 2 Color Photographs.

When stars fall: streamer fame, consumer retaliation, and brand spillover in product failure episodes.

Authors: Liu, Rong Wu, Di Li, Siqi

Source: Journal of Brand Management. Jul2026, Vol. 33 Issue 4, p391-406. 16p.