Search Results - "Lee, Ruby Pui-Wan"

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    Market-Focused Strategic Flexibility: Conceptual Advances and an Integrative Model.

    Authors: Johnson, Jean L. Lee, Ruby Pui-Wan Saini, Amit et al.

    Source: Journal of the Academy of Marketing Science. Winter2003, Vol. 31 Issue 1, p74-89. 16p. 1 Diagram, 4 Charts.

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