Search Results - "Logo"

Design: Logo : An Exploration of Marvelous Marks, Insightful Essays, and Revealing Reviews

Authors: Von Glitschka Paul Howalt

Resource Type: eBook.

Subjects: Corporate image, Logos (Symbols)--Design

Categories: DESIGN / Graphic Arts / Branding & Logo Design, DESIGN / Graphic Arts / General, DESIGN / Graphic Arts / Commercial & Corporate

Perancangan Ulang Logo Haircut Barbershop Sebagai Upaya Meningkatkan Citra Brand.

Authors: Kurniawan, Taufiq Cempaka, Gilang Kharisma, Vidya

Source: Jurnal Sosial dan Sains (SOSAINS). Dec2025, Vol. 5 Issue 12, p930-943. 14p.

The Visual Evolution of Corporate Identity: Logo Redesign Strategies in Turkish Brands. (English)

Authors: Acar, Hacı Mehmet¹, mehmetacar@mersin.edu.tr

Source: Electronic Turkish Studies; mar2026, Vol. 21 Issue 1, p1-54, 54p

Principles of Logo Design : A Practical Guide to Creating Effective Signs, Symbols, and Icons

Authors: George Bokhua

Resource Type: eBook.

Subjects: Logos (Symbols)--Design

Categories: DESIGN / Graphic Arts / Branding & Logo Design, DESIGN / Graphic Arts / Commercial & Corporate, DESIGN / Reference

LOGO TASARIMINDA YENİ TRENDLER VE YAŞANAN KİMLİK SORUNU.

Alternate Title: NEW TRENDS IN LOGO DESİNG AND THE EMERGİNG IDENTITY ISSUE.

Authors: ASAN, Hasan¹ hasanasan@topkapi.edu.tr

Source: Dumlupinar University Journal of Social Science / Dumlupinar Üniversitesi Soysyal Bilimler Dergisi. 2025, Issue 84, p162-181. 20p.

Simple or complex logos? The impact of logo complexity on brand luxuriousness perception.

Authors: Tang, Qing Huang, Xun (Irene) Zhang, Kuangjie

Source: International Journal of Research in Marketing. Jun2026:Part A, Vol. 43 Issue 2, p264-277. 14p.

The impact of destination logo complexity on travel intention.

Authors: Feng, Wenjin Wu, Peixuan Chen, Jiuqi

Source: Journal of Vacation Marketing. Jul2026, Vol. 32 Issue 3, p1093-1104. 12p.

The impact of situational logo design on perceived brand adaptability and attitudes toward older brands.

Authors: Zeng, Shuaifan Wu, Shuilong Yuan, Yongna

Source: Journal of Brand Management. Jun2026, p1-12. 12p.

Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues.

Authors: Celhay, Franck Luffarelli, Jonathan

Source: Journal of Consumer Research. Dec2024, Vol. 51 Issue 4, p820-844. 25p.

Designing Age: The Impact of Logo Color Lightness on Brand Age Perception and Brand Attitude.

Authors: Zeng, Shuaifan Wu, Shuilong Yuan, Yongna et al.

Source: Psychology & Marketing. Apr2025, Vol. 42 Issue 4, p1188-1200. 13p.

A Semiological Analysis of Visual Identity in Sports Communication: The Case of the Algerian Football Federation (FAF) Logo.

Alternate Title: التحليل السيميولوجي للهوية البصرية في الاتصال الرياضي: حالة شعار الاتحاد الجزائري لكرة القدم (FAF).

Authors: CHEURFA, Asma¹ asma.cheurfa@univ-annaba.dz

Source: Al-Tawāṣul. Dec2025, Vol. 31 Issue 4, p44-52. 9p.

Logo Usage of Disc Golf Athletes on Instagram: The Prevalence of Athlete, Endorser, and Sponsor Brands.

Authors: Pedersen, Zack P.¹ zapeders@ttu.edu

Source: Journal of Global Sport Management. Mar2026, Vol. 11 Issue 1, p82-99.

Cracker Barrel Rises After Abandoning Logo Redesign.

Authors: Folk, Zachary (AUTHOR)

Source: Forbes.com. 8/27/2025, pN.PAG-N.PAG. 1p.

Cracker Barrel Logo Redesign Sparks 'Woke' Backlash.

Authors: Murray, Conor (AUTHOR)

Source: Forbes.com. 8/21/2025, pN.PAG-N.PAG. 1p.

Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity.

Authors: Luffarelli, Jonathan Mukesh, Mudra Mahmood, Ammara

Source: Journal of Marketing Research (JMR). Oct2019, Vol. 56 Issue 5, p862-878. 17p. 3 Diagrams, 2 Charts, 4 Graphs.

Visual Athlete Rebrands: Discussing the Factors That Influence Athletes to Alter Their Personal Brand Logo.

Authors: Pedersen, Zack P. Blaszka, Matthew Walsh, Patrick

Source: International Journal of Sport Communication. Jun2025, Vol. 18 Issue 2, p136-143.

Cracker Barrel Scraps New Logo After Social Media Backlash.

Authors: Sirtori, Daniela (AUTHOR)

Source: Bloomberg.com. 8/26/2025, pN.PAG-N.PAG. 1p.

Brand Mark Comprehension: The Influence of Athlete Logo Understanding on Consumer Evaluations of Athlete Brands.

Authors: Pedersen, Zack P. Williams, Antonio S. Byon, Kevin K.

Source: Sport Marketing Quarterly. Sep2024, Vol. 33 Issue 3, p274-293. 20p.

Research: Do You Know What Signals Your Logo's Colors Are Sending? Color symbolism guides are a helpful starting point, but there are many factors that go into how your logo is perceived.

Authors: Luffarelli, Jonathan Celhay, Franck

Source: Harvard Business Review Digital Articles. 6/16/2025, p1-12. 12p.

Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design.

Authors: Dew, Ryan Ansari, Asim Toubia, Olivier

Source: Marketing Science (INFORMS). Mar/Apr2022, Vol. 41 Issue 2, p401-425. 25p.