Search Results - "Manisha Mathur"

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    Role of Marketing Agility Capability in Reactance and Student Engagement with New Industry Technologies

    Authors: Manisha Mathur Michael Dugan

    Source: Journal of Education for Business. 2025 100(3):116-130.

    Peer Reviewed: Y

    Page Count: 15

    Descriptors: Business Education, Technological Advancement, Marketing, Student Attitudes, Learner Engagement, Student Reaction, Experiential Learning, Industry, Digital Literacy, College Students, Mediation Theory, Personal Autonomy

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