Search Results - "Mathur, Manisha"

Role of marketing agility capability in reactance and student engagement with new industry technologies.

Authors: Mathur, Manisha Dugan, Michael

Source: Journal of Education for Business. Apr2025, Vol. 100 Issue 3, p116-130. 15p.

Subject Terms: *Student engagement, Technological innovations, Digital technology, Marketing, Landscape changes

Differing paths to organizational performance: strategic implications of resource transformation and capability reinforcement.

Authors: Mathur, Manisha¹ (AUTHOR) mmathur@augusta.edu

Source: Journal of Management & Organization. Jul2025, Vol. 31 Issue 4, p1623-1646. 24p.

Marketing for Accounting Firms.

Authors: Flynn, Lee Reinecke Mathur, Manisha Milbach, Lauren et al.

Source: CPA Journal; Jan/Feb2025, Vol. 95 Issue 1/2, p6-9, 4p, 1 Color Photograph

Multidimensional menopausal symptom burden in Singapore – MARIE work package 2a population analysis.

Authors: Aggarwal, Ieera Madan Pathiraja, Vindya Husain, Farah Safdar et al.

Source: Climacteric. Jul2026, p1-13. 13p. 4 Illustrations.

Serum progesterone in the management of pregnancy of unknown location: A Singapore experience.

Authors: Koh, Krystal Mathur, Manisha Kathirvel, Rajeswari

Source: Annals of the Academy of Medicine, Singapore. Oct2024, Vol. 53 Issue 10, p632-634. 3p.

Social-relational capabilities: strategic transformation of brand resources to increase brand equity.

Authors: Mathur, Manisha¹ (AUTHOR) mmathur@augusta.edu

Source: International Review of Retail, Distribution & Consumer Research. Feb2024, Vol. 34 Issue 1, p73-103. 31p.

Pathological Study of Various Types of Pneumonia Prevalent in Sheep of Rajasthan.

Authors: Shubham Asopa, Shesh Mathur, Manisha et al.

Source: Indian Journal of Veterinary Sciences & Biotechnology. Mar/Apr2025, Vol. 21 Issue 2, p89-92. 4p.

Drivers of channel equity: Linking strategic marketing decisions to market performance.

Authors: Mathur, Manisha¹

Source: Marketing Review. Winter2013, Vol. 13 Issue 4, p393-414. 22p. 1 Chart.

Thermal and light energy managing material for smart shade-net for horticultural application.

Authors: Gangopadhyay, U. K. Mathur, Manisha Singh, R. P. et al.

Source: Man-Made Textiles in India. Oct2021, Vol. 49 Issue 10, p342-346. 5p.

Navigating menopause in Singapore: Sociocultural, clinical, and policy implications from a qualitative study (MARIE-Singapore).

Authors: Aggarwal, Ieera Madan Aiyappan, Raksha Husain, Farah Safdar et al.

Source: Annals of the Academy of Medicine, Singapore. Jan2026, Vol. 55 Issue 1, p5-16. 12p.

Authors' reply.

Authors: Saraswat, Lucky Ashok, Premila W Mathur, Manisha

Source: Obstetrician & Gynaecologist. Oct2014, Vol. 16 Issue 4, p292-292. 1p.

Leveraging consumer personality and social media marketing to improve a brand's social media equity.

Authors: Mathur, Manisha Lawrence, Danae Chakravarty, Anindita

Source: International Journal of Consumer Studies. May2023, Vol. 47 Issue 3, p1076-1094. 19p. 1 Diagram, 5 Charts.

Author Index.

Source: AMA Summer Academic Conference Proceedings. 2017, Vol. 28, pAI-1-AI-7. 7p.

AUTHOR INDEX.

Source: AMA Summer Academic Conference Proceedings. 2013, Vol. 24, p455-458. 4p.

Postgraduate Poster Presentations.

Source: Journal of the Indian Academy of Geriatrics. Oct-Dec2025, Vol. 21 Issue 4, p303-314. 12p.

Applications of wind shield/wind break nets in agriculture.

Authors: Gangopadhyay, U. K. Mathur, Manisha Sudam, Ashwini

Source: Man-Made Textiles in India. Feb2020, Vol. 48 Issue 2, p47-50. 4p.

Protective Face Mask.

Authors: Mathur, Manisha

Source: Man-Made Textiles in India. Aug2021, Vol. 49 Issue 8, p257-257. 1p.

Outcome of children with stage IV wilms tumor – Our experience of 15 years.

Authors: Jain, Vishesh Dhua, Anjan Agarwala, Sandeep et al.

Source: Journal of Indian Association of Pediatric Surgeons. Nov/Dec2020, Vol. 25 Issue 6, p372-377. 6p.

Electromagnetic compatibility analysis of projected capacitive touch technology based panel computer for military application.

Authors: Mathur, Manisha Rai, J. K. Sridhar, N.

Source: Journal of Electromagnetic Waves & Applications. Sep2016, Vol. 30 Issue 13, p1689-1701. 13p. 2 Diagrams, 5 Charts, 4 Graphs.

Solvent induced modification of cotton.

Authors: Mathur, Manisha

Source: Man-Made Textiles in India. Sep2020, Vol. 48 Issue 9, p293-293. 1p.