Search Results - "Merunka D"

Understanding Brand Placement Effectiveness: The Role of Prominence and Character-Product Interaction.

Authors: Kaur, Ravineet Tyagi, Shilpi

Source: Journal of Broadcasting & Electronic Media; Jul2026, Vol. 70 Issue 3, p354-375, 22p

The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value, Brand Trust and Brand Loyalty.

Authors: Bas, Abdullah Dölarslan, Emre Sahin

Source: Journal of Creating Value. May2026, Vol. 12 Issue 1, p36-53. 18p.

Accessing the Untapped Brand Leverage Potential: A Strategic Framework from a Capital Market View.

Authors: Fischer, Marc Wies, Simone

Source: Management Science (INFORMS). Mar2025, Vol. 71 Issue 3, p2011-2034. 24p.

Money, morality, and nationalism: the contested sponsorship of the Falsterbo horse show.

Authors: Karlsson, Jesper¹ (AUTHOR) jesper.karlsson@gih.se

Source: Frontiers in Sports & Active Living. 2026, p1-10.

The biophysical characterization of the transcription factor MntR from Mycobacterium tuberculosis and its selected mutants.

Authors: Jelić Matošević Z Radman K Semenić L et al.

Source: International journal of biological macromolecules [Int J Biol Macromol] 2026 Apr; Vol. 358, pp. 151718. Date of Electronic Publication: 2026 Mar 29.

Publication Type: Journal Article

Journal Info: Publisher: Elsevier Country of Publication: Netherlands NLM ID: 7909578 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1879-0003 (Electronic) Linking ISSN: 01418130 NLM ISO Abbreviation: Int J Biol Macromol Subsets: MEDLINE

Transformer Choice Net: A Transformer Neural Network for Choice Prediction.

Authors: Wang, Hanzhao Li, Xiaocheng Talluri, Kalyan

Source: INFORMS Journal on Data Science. May2026, p1. 18p.

The Role of Social Media in Building Islamic Banking Consumer Engagement: Analysing the Impact of Brand Personality Traits and Brand Love.

Authors: Yasin, Mahmoud Porcu, Lucía Prados-Castillo, Juan Francisco et al.

Source: International Journal of Human-Computer Interaction; May2025, Vol. 41 Issue 10, p6335-6349, 15p

Having metaphors beyond branding: evidence from a heritage hotel, Pera Palace.

Authors: Tosun, Cevat Çalışkan, Caner Kodal, Seçkin et al.

Source: Journal of Heritage Tourism. Aug2024, Vol. 19 Issue 4, p519-539. 21p.

Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis.

Authors: Roy, Shaunak Banerjee, Shivaji

Source: FIIB Business Review. Mar2025, Vol. 14 Issue 2, p151-172. 22p.

The "WEIRDEST" Organizations in the World? Assessing the Lack of Sample Diversity in Organizational Research.

Authors: Schimmelpfennig, Robin Elbæk, Christian Mitkidis, Panagiotis et al.

Source: Journal of Management. Jul2025, Vol. 51 Issue 6, p2460-2487. 28p.

Destination image and personality in workation tourism.

Authors: Schifilliti, Valeria Vitellaro, Francesco Zamparo, Gioele

Source: Current Issues in Tourism. Nov2025, Vol. 28 Issue 21, p3487-3505. 19p.

What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions.

Authors: Dhiman, Neeraj Kumar, Ajay

Source: Journal of Interactive Marketing. May/Aug2023, Vol. 58 Issue 2/3, p115-135. 21p.

Affordances of social networking sites and imitation of interactions by Generation Z users.

Authors: Stepaniuk, Krzysztof Misiewicz, Chrystyna

Source: Central European Management Journal. 2026, Vol. 34 Issue 2, p337-352. 16p.

Decoding Generation Z Purchase Intention: The Impact of Brand Awareness, Brand Equity, Digital Media Content and Emotions.

Authors: Ademi, Lutfije Zeqiri, Jusuf Klopotan, Igor

Source: Business Systems Research. Apr2026, Vol. 17 Issue 1, p18-36. 19p.

Consumer and Market Antecedents of Repurchase Intention: Fear of Missing Out and Impulsive Buying as Serial Mediators.

Authors: Du, Yang Deng, Kui Liu, Ziyang

Source: Behavioral Sciences (2076-328X). Jun2026, Vol. 16 Issue 6, p871. 18p.

The evolution of customer defection intentions in the online travel agency industry.

Authors: Su, Zerui Ha, Hong-Youl

Source: Current Issues in Tourism. Ma 2026, Vol. 29 Issue 10, p2091-2108. 18p.

Beyond authenticity: scale development and validation for virtual authenticity.

Authors: Gao, Bo Wendy Li, Yanan Bu, Naipeng et al.

Source: Current Issues in Tourism. May2026, Vol. 29 Issue 9, p1773-1789. 17p.

What separates place branding from destination branding and place marketing despite their common points?

Authors: Berrada, Mohamed¹

Source: Journal of Brand Strategy. Winter2022/2023, Vol. 11 Issue 3, p263-272. 10p.

Representing Random Utility Choice Models with Neural Networks.

Authors: Aouad, Ali Désir, Antoine

Source: Management Science (INFORMS). Nov2025, p1. 16p.

مدل ارتباطی تجربه برند اشتیاق به برند و اخلاق مداری برند با تعهد به برند در مصرف کنندگان پوشاک ورزشی مورد مطالعه دانشجویان ورزشکار.

Authors: زهرا نعمت الهی نصراله سجادی مهرزاد حمیدی et al.

Source: Sport Management Journal. Sep2025, Vol. 17 Issue 3, p5-21.