Search Results - "Mills, Adam"

Fraternal Societies, Settler Colonialism, and Combat Sports on Canada's Prairie West.

Authors: Kossuth, Robert Mills, Adam

Source: Sport History Review. Nov2025, Vol. 56 Issue 2, p121-138. 18p.

Hungry for Data.

Authors: MILLS, ADAM a.mills@newsweek.com

Source: Newsweek Global. 11/14/2025, Vol. 185 Issue 15, p18-21. 4p. 1 Graph, 1 Cartoon or Caricature.

Teaching, Fast and Slow: Student Perceptions of Emergency Remote Education

Authors: Robson, Karen Mills, Adam J.

Source: Journal of Marketing Education. Aug 2022 44(2):203-216.

Peer Reviewed: Y

Page Count: 14

Descriptors: Web Based Instruction, Student Attitudes, Distance Education, COVID-19, Pandemics, Emergency Programs, Soft Skills, College Students

Artificial Intelligence and the Future of Marketing Education.

Authors: Schlegelmilch, Bodo B. Mills, Adam J.

Source: Journal of Marketing Education. Aug2025, Vol. 47 Issue 2, p91-93. 3p.

Brand stories: bringing narrative theory to brand management.

Authors: Mills, Adam J. John, Joby

Source: Journal of Strategic Marketing. Feb2025, Vol. 33 Issue 1, p35-53. 19p.

LO MEJOR DE LA FERIA IFA 2024.

Authors: MILLS, ADAM

Source: Newsweek en Español (2022). dec2024-feb2025, Vol. 28 Issue 11, p36-42. 6p. 12 Color Photographs, 4 Black and White Photographs.

Brand responses to influencer scandals: An action plan for managers.

Authors: Wilson, Matthew Obilo, Obinna O. Mills, Adam J.

Source: Business Horizons; Jan2026, Vol. 69 Issue 1, p67-76, 10p

Harnessing Digital Disruption with Marketing Simulations

Authors: Bolton, Ruth N. Chapman, Randall G. Mills, Adam J.

Source: Journal of Marketing Education. Apr 2019 41(1):15-31.

Peer Reviewed: Y

Page Count: 17

Descriptors: Marketing, Teaching Methods, Learning Processes, Competition, Decision Making, Web Sites, Computer Simulation, Class Activities, Undergraduate Study, Graduate Study, Masters Programs, Business Administration Education, Best Practices, Computer Games, Educational Benefits, Experiential Learning

Operation Valuation: Teaching Pricing Concepts in an Experiential Environment

Authors: Mills, Adam J. Treen, Emily

Source: Journal of Marketing Education. Aug 2016 38(2):73-82.

Peer Reviewed: Y

Page Count: 10

Descriptors: Marketing, Business Administration Education, Experiential Learning, Class Activities, Assignments, College Instruction, Undergraduate Students, Computer Uses in Education, Statistical Analysis, Qualitative Research

Engaging Students with Social Media

Authors: Bal, Anjali S. Grewal, Dhruv Mills, Adam et al.

Source: Journal of Marketing Education. Dec 2015 37(3):190-203.

Peer Reviewed: Y

Page Count: 14

Descriptors: Marketing, Business Administration Education, Social Media, Learner Engagement, Student Surveys, College Students, College Faculty, Computer Literacy, Knowledge Level, Business, Technology Uses in Education, Student Attitudes, Online Surveys

Geographic Terms: Massachusetts

Strategic Brand Storytelling.

Authors: Mills, Adam J.¹ (AUTHOR) ajmills@loyno.edu

Source: Journal of Strategic Marketing. Oct2023, Vol. 31 Issue 7, p1239-1242. 4p.

Revisiting brand origin: expanding the strategic portfolio of brand-level attributes.

Authors: Mills, Adam J. John, Joby

Source: Journal of Strategic Marketing. Aug2023, Vol. 31 Issue 6, p1220-1237. 18p. 1 Diagram, 2 Charts.

State and trait effects of rumination on inhibitory processes in memory: Rumination and retrieval inhibition processes.

Authors: Grant, DeMond M. Mills, Adam C. Judah, Matt R. et al.

Source: Current Psychology. Oct2021, Vol. 40 Issue 10, p4875-4883. 9p.

Using Cartoons to Teach Corporate Social Responsibility: A Class Exercise

Authors: Mills, Adam J. Robson, Karen Pitt, Leyland F.

Source: Journal of Marketing Education. Aug 2013 35(2):181-190.

Peer Reviewed: Y

Page Count: 10

Descriptors: Cartoons, Social Responsibility, Corporations, Teaching Methods, Marketing, Business Administration Education, Ethics, Imagery, Course Content, Politics, Instructional Innovation, Experiential Learning, Humor, Undergraduate Students

Consumer Insights: A Turning Point for Marketing Research Education.

Authors: Mills, Adam J. Hair Jr., Joseph F.

Source: Journal of Marketing Education. Dec2021, Vol. 43 Issue 3, p279-284. 6p.

The communal consumption experience: sharing, rituals, & socialization.

Authors: Bauer, Brittney C. Mills, Adam J.

Source: Journal of Wine Research. Sep 2021, Vol. 32 Issue 3, p135-137. 3p.

Deepfakes: perspectives on the future "reality" of advertising and branding.

Authors: Kietzmann, Jan Mills, Adam J. Plangger, Kirk

Source: International Journal of Advertising. Mar2021, Vol. 40 Issue 3, p473-485. 13p. 1 Color Photograph, 1 Diagram.

Integrated Treatment of PTSD and Substance Use Disorders: Examination of Imaginal Exposure Length.

Authors: Mills, Adam C. Badour, Christal L. Korte, Kristina J. et al.

Source: Journal of Traumatic Stress. Apr2017, Vol. 30 Issue 2, p166-172. 7p. 2 Charts.

Subjects: Post-traumatic stress disorder, Substance-induced disorders, Randomized controlled trials, Psychotherapy, Mental depression, Therapeutics, Treatment of post-traumatic stress disorder, Substance abuse treatment, Behavior therapy, Comparative studies, Research methodology, Medical cooperation, Psychological tests, Research, Research funding, Substance abuse, Time, Psychology of veterans, Evaluation research, Treatment effectiveness, Severity of illness index, Disease complications

Social media strategy for online service brands.

Authors: Mills, Adam J. Plangger, Kirk

Source: Service Industries Journal. Jul2015, Vol. 35 Issue 10, p521-536. 16p. 2 Diagrams.

The comparative efficacy of first- versus second-generation electronic cigarettes in reducing symptoms of nicotine withdrawal.

Authors: Lechner, William V. Meier, Ellen Wiener, Josh L. et al.

Source: Addiction. May2015, Vol. 110 Issue 5, p862-867. 6p. 2 Charts, 1 Graph.

Subjects: Carbon monoxide analysis, Analysis of variance, Confidence intervals, Crossover trials, Drug withdrawal symptoms, Nicotine, Questionnaires, Statistical sampling, Smoking cessation, Judgment sampling, Pre-tests & post-tests, Repeated measures design, Electronic cigarettes, Descriptive statistics, Symptoms

Geographic Terms: Midwest (U.S.)