Search Results - "PRUDENTE, JOHN"

Linear TV audience deficiency units in marketing mix models: Tilting at windmills or misleading marketing communication spend optimization.

Authors: Sciarrino, JoAnn Kirk, Todd Prudente, John

Source: Journal of Marketing Communications. Feb2026, Vol. 32 Issue 1, p65-82. 18p.

A consumer-centric framework to develop insights for effective integrated marketing communications campaigns.

Authors: Sciarrino, JoAnn Prudente, John

Source: Journal of Brand Strategy. Summer2021, Vol. 10 Issue 1, p83-95. 13p.

Tetrahydrocurcumin Add‐On therapy to losartan in a rat model of diabetic nephropathy decreases blood pressure and markers of kidney injury.

Authors: Khazaeli, Mahyar Nunes, Ane C. F. Zhao, Yitong et al.

Source: Pharmacology Research & Perspectives. Apr2023, Vol. 11 Issue 2, p1-10. 10p.

Unveiling underestimated species diversity within the Central American Coralsnake, a medically important complex of venomous taxa.

Authors: Jowers, Michael J. Smart, Utpal Sánchez-Ramírez, Santiago et al.

Source: Scientific Reports. 7/19/2023, Vol. 13 Issue 1, p1-11. 11p.