Search Results - "PUKAS, Anetta"

AREAS AND SCOPES OF ARTIFICIAL INTELLIGENCE AND THE METAVERSE APPLICATION IN BUILDING CUSTOMER EXPERIENCES FOR THE TOURISM AND HOSPITALITY INDUSTRY.

Authors: PUKAS, Anetta¹ anetta.pukasl@ue.wroc.pl

Source: Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2026, Issue 248, p87-105. 19p.

THE USE OF VIRTUAL REALITY IN MANAGEMENT AND BUSINESS ACADEMIC EDUCATION PROCESS – OPPORTUNITIES AND LIMITATIONS.

Authors: PUKAS, Anetta¹ anetta.pukasl@ue.wroc.pl

Source: Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2025, Issue 220, p177-194. 18p.

THE METAVERSE PROJECTS FOR CITIES – THE THEORETICAL AND PRACTICAL PERSPECTIVE OF BUILDING THE COMPETITIVE ADVANTAGE.

Authors: PUKAS, Anetta¹ anetta.pukas@ue.wroc.pl

Source: Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2024, Issue 193, p379-393. 15p.

DYNAMIC CAPABILITIES IN TERRITORIAL MARKETING – THE POSSIBILITIES OF CONCEPT ADAPTATION.

Authors: PUKAS, Anetta¹ anetta.pukas@ue.wroc.pl

Source: Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2023, Issue 174, p191-205. 15p.

Hyper-Personalization as a Customer Relationship Management Tool in a SMART Organization.

Alternate Title: Hiperpersonalizacja jako narzędzie zarządzania relacjami z klientem w organizacji SMART.

Authors: Pukas, Anetta¹ anetta.pukas@ue.wroc.pl

Source: Management Issues / Problemy Zarządzania. 2022, Vol. 20 Issue 3, p95-108. 14p.

INTEGRATED MARKETING COMMUNICATION - TOWARDS A HOLISTIC CONCEPT.

Alternate Title: ZINTEGROWANA KOMUNIKACJA MARKETINGOWA - W STRONĘ HOLISTYCZNEJ KONCEPCJI.

Authors: Daszkiewicz, Magdalena Pukas, Anetta

Source: Management Sciences / Nauki o Zarzadzaniu. 2016, Vol. 28 Issue 3, p20-29. 10p.

WYKORZYSTANIE CROWDSOURCINGU W SFERZE USŁUG - MOŻLIWOŚCI I OGRANICZENIA.

Alternate Title: THE USE OF CROWDSOURCING IN SERVICES SECTOR - POSSIBILITIES AND LIMITATIONS.

Authors: Pukas, Anetta¹

Source: Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu. 2014, Issue 353, p132-144. 13p.

City integrated marketing communication -- identification and measurement framework.

Authors: Daszkiewicz, Magdalena Mazurek, Edyta Pukas, Anetta

Source: Argumenta Oeconomica. 2023, Vol. 50 Issue 1, p5-32. 28p.