Search Results - "Pathak, Varad"

The Effect of Downvotes on Content Creation: Evidence from Social Media.

Authors: Deolankar, Varad Fong, Jessica Sriram, S.

Source: Journal of Marketing Research (JMR). Aug2026, Vol. 63 Issue 4, p767-787. 21p.

How Do Content Producers Respond to Engagement on Social Media Platforms?

Authors: Mummalaneni, Simha Yoganarasimhan, Hema Pathak, Varad

Source: Marketing Science (INFORMS). Jul/Aug2026, Vol. 45 Issue 4, p791-815. 25p.