Search Results - "Perceived benefit"

Price To Perception: Unveiling The Drivers Of Private Label Brands In Northern India.

Authors: Singh, Parampal Manjeet

Source: Advances in Consumer Research. May2026, Vol. 3 Issue 5, p128-132. 5p.

Examining AI-Mobile payment applications through ISSM and perceived value theories: The role of alternative attractive service design options.

Authors: Doszhan, Raigul Glavee-Geo, Richard Sabidullina, Ademi et al.

Source: European Research on Management & Business Economics. May-Aug2026, Vol. 32 Issue 2, p1-16. 16p.

Linking CSR to Marketing Investment Decisions: Adoption, Benefits and Barriers.

Authors: Dragotis, Efthimios Karayanni, Despina A.

Source: Administrative Sciences (2076-3387). Jun2026, Vol. 16 Issue 6, p299. 19p.

Technological Attributes, Perceived Value, and Digital Literacy in Mobile Banking Adoption: An Informatics Service System Perspective from Vietnam.

Authors: Trinh, Nam Hoang Tran, Ha Hong

Source: Journal of Logistics, Informatics & Service Science. 2026, Vol. 13 Issue 5, p229-246. 18p.

Analyzing User Intention to Adopt Balinese Script Digital Tool: A Technology Acceptance Model Approach.

Authors: Pramartha, Cokorda Purnama, Madek Jeani Indra Iswara, Ida Bagus Ary et al.

Source: Journal of Information Systems Engineering & Business Intelligence. Jun2026, Vol. 12 Issue 2, p474-488. 15p.

Forming loyalty toward green food: food or environmental issue? Evidence from plant-based food.

Authors: Suhartanto, Dwi Dean, David Arsawan, I Wayan Edi et al.

Source: Journal of Foodservice Business Research. Jul/Aug2026, Vol. 29 Issue 4, p743-763. 21p.

Subjects: Loyalty, Perceived benefit, Consumer behavior, Environmental responsibility, Environmental literacy, Plant-based diet, Sustainable food movement, Value (Economics)

Geographic Terms: Indonesia

Quantifying the Precursors of Customer Sway in the North Indian Digital Marketplace: A Post-TAM Analysis of Trust, Value and Convenience.

Authors: Kumar, Yogesh Hooda, Ritu Ghanghas, Seema et al.

Source: Advances in Consumer Research. Mar2026, Vol. 3 Issue 3, p590-593. 4p.

Awareness And Buying Intention of Customers Towards Electric Cars.

Authors: Patnaik, Nityananda Pradhan, Sunil Kumar

Source: Advances in Consumer Research. Feb2026, Vol. 3 Issue 2, p1079-1091. 13p.

Determinants of intention to use generative AI fitness assistants: Integrating the Theory of Planned Behavior, second-order information system quality, and perceived value.

Authors: Li, Chongyang Shi, Yaya

Source: PLoS ONE. 7/9/2026, Vol. 21 Issue 7, p1-27. 27p.

Factors driving organizational members' continuance intention for use of generative artificial intelligence.

Authors: Kim, Byoungsoo Kim, Daekil

Source: Social Behavior & Personality: an international journal. Jul2026, Vol. 54 Issue 7, p1-12. 12p.

Subjects: Generative artificial intelligence, Privacy, Organizational behavior, Pleasure, Perceived benefit, Self-efficacy, Satisfaction

Understanding the continuous intention to use of tourism technologies: a proposed model based on privacy calculus theory.

Authors: Topsakal, Yunus Yüzbaşıoğlu, Nedim

Source: Current Issues in Tourism. Jun2026, Vol. 29 Issue 12, p2463-2482. 20p.

Longitudinal associations between perceived benefits and costs of internet gaming and internet gaming disorder in adolescent gamers: A cross‑lagged structural equation model.

Authors: Yang, Xue Wang, Xin Ramos, Miguel Ribeiro

Source: PLoS ONE. 6/9/2026, Vol. 21 Issue 6, p1-13. 13p.

Understanding Attitudes, Benefits and Acceptance of Artificial Intelligence (AI) in Travel and Tourism: Evidence from Generation Z.

Authors: Vašaničová, Petra Melnyk, Kateryna Bukrieiev, Ivan et al.

Source: Tourism & Hospitality (2673-5768). Jun2026, Vol. 7 Issue 6, p150. 27p.

Predicting Online Instructional Design Students’ Intention to Use AI Tools: Value, Utility, and Self-Efficacy.

Authors: Cho, Moon-Heum Chen, Ying

Source: Online Learning. Jun2026, Vol. 30 Issue 2, p130-152. 23p.

Subject Terms: *Online education, *Intelligent tutoring systems, *Technology education, *Academic motivation, Self-efficacy, Perceived benefit, Cluster analysis (Statistics)

Alternate Title: S-ticaret kapsamında ziyaret deneyiminin tüketicilerin devam etme niyetine etkisi: Marka imajı ve güvenin rolü.

Authors: Habiboğlu, Özge Yılmaz, Ali Can

Source: Journal of Economics & Administrative Sciences / Afyon Kocatepe Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi. haz2026, Vol. 28 Issue 1, p239-250. 12p.

Subject Terms: *Brand image, *Perceived benefit, *Consumer behavior, *Electronic commerce, User experience, Trust

ئاستی سوود بینینی په یامنیران له ئامرازه كانی ته کنه لوژیای نوی له هه ریمی کوردستاندا.

Authors: کارزان طارق محمو روزه حه مه وه پس م&#17

Source: Journal of University of Human Development. Jun2026, Vol. 12 Issue 2, p44-54. 11p.

The Influence of Digital Literacy, Digital Behavior, and Perceived Usefulness on Green Finance Awareness Through Green Behavioral Intention in the Multi-Finance Context of Indonesia.

Authors: Kassapa, Handy Susanti, Iriene Anugrah Dwidienawati, Diena

Source: Eduvest: Journal Of Universal Studies. Jun2026, Vol. 6 Issue 6, p6512-6525. 14p.

Perceptual immersion and movie consumption behavior: Perceived value as a mediator.

Authors: Zhao, Nicong Pan, Xiaoquan

Source: Social Behavior & Personality: an international journal. May2026, Vol. 54 Issue 5, p1-10. 10p.

Subjects: Immersive design, Perceived benefit, Cognitive psychology, Marketing strategy, Motion picture audiences

Geographic Terms: China

Exploring the Role of Immersion-Based Gamification in Enhancing Online Consumer Perceived Value and Behavioral Intentions: A Task-Technology Fit Perspective.

Authors: Zhang, Lin Shao, Zhen Chen, Bin

Source: International Journal of Human-Computer Interaction. May2026, Vol. 42 Issue 9, p6716-6732. 17p.

Subjects: Gamification, Self-efficacy, Perceived benefit, Electronic commerce, Consumer behavior

Driving Patient eWOM: The Role of Perceived Value in Health Care Services.

Authors: Soare, Cristina Gherghiceanu, Florentina Soare, Traian et al.

Source: Societies (2075-4698). May2026, Vol. 16 Issue 5, p166. 19p.