Search Results - "Probst, C. Adam"

Thumbs Up or Down: Consumer Reactions to Decisions by Algorithms Versus Humans.

Authors: Yalcin, Gizem Lim, Sarah Puntoni, Stefano et al.

Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p696-717. 22p. 2 Diagrams, 2 Charts, 9 Graphs.

The 5S's of Consumer Health: A Framework and Curation of JCR Articles on Health and Medical Decision-Making.

Authors: Huang, Szu-chi Lee, Leonard

Source: Journal of Consumer Research. Feb2023, Vol. 49 Issue 5, p926-939. 14p. 1 Diagram, 1 Chart.

Subject Terms: *Consumers, *Health, *Decision making, *Health self-care, *Preventive medicine, *Motivation (Psychology), *Health behavior, *Medical care

When Moderation Fosters Persuasion: The Persuasive Power of Deviatory Reviews.

Authors: Kupor, Daniella Tormala, Zakary

Source: Journal of Consumer Research. Oct2018, Vol. 45 Issue 3, p490-510. 21p. 2 Diagrams, 6 Charts.

Subject Terms: *Persuasion (Psychology), *Product reviews, *Moderation (Statistics), *Accuracy of information, *Poisson regression