Search Results - "Runia, Peter"

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  1. 1

    Determinants of customer acceptance in AI-powered conversational agents: A systematic literature review and research agenda.

    Authors: Deilen, Marius De-Juan-Vigaray, María Dolores Runia, Peter et al.

    Source: Journal of Global Scholars of Marketing Science. Jun2026, Vol. 36 Issue 3, p553-573. 21p.

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  2. 2

    Privacy and empathy in AI chatbots: A dual-route analysis of cognitive and emotional trust in financial services.

    Authors: Deilen, Marius De-Juan-Vigaray, María Dolores Runia, Peter et al.

    Source: Journal of Global Scholars of Marketing Science. Jun2026, Vol. 36 Issue 3, p343-360. 18p.

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