Search Results - "SIMPSON, BONNIE"

Self-Construal as a Predictor of Antagonistic Personality Traits.

Authors: Simpson, Bonnie Schermer, Julie Aitken

Source: Behavioral Sciences (2076-328X). Jan2026, Vol. 16 Issue 1, p91. 12p.

Are We Worse Off After Policy Repeals? Evidence from Two Green Policies.

Authors: Puranam, Dinesh Kim, Sungjin Hong, Jihoon et al.

Source: Journal of Marketing Research (JMR). Apr2025, Vol. 62 Issue 2, p189-206. 18p.

The Motivating Role of Dissociative Out-Groups in Encouraging Positive Consumer Behaviors.

Authors: WHITE, KATHERINE SIMPSON, BONNIE ARGO, JENNIFER J.

Source: Journal of Marketing Research (JMR). Aug2014, Vol. 51 Issue 4, p433-447. 15p. 2 Charts, 2 Graphs.

When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?

Authors: White, Katherine Simpson, Bonnie

Source: Journal of Marketing. Mar2013, Vol. 77 Issue 2, p78-95. 18p. 2 Black and White Photographs, 1 Diagram, 2 Charts, 4 Graphs.

How Co-creation Increases Employee Corporate Social Responsibility and Organizational Engagement: The Moderating Role of Self-Construal.

Authors: Simpson, Bonnie Robertson, Jennifer L. White, Katherine

Source: Journal of Business Ethics. Oct2020, Vol. 166 Issue 2, p331-350. 20p. 1 Diagram, 6 Charts, 2 Graphs.

Subject Terms: Social responsibility of business, Customer cocreation, Engagement (Philosophy), Sustainability, Self

THEY DID WHAT? WHY THE UNEXPECTED SUSTAINABLE BEHAVIORS OF OTHERS LEAD TO POSITIVE OUTCOMES.

Authors: Thürridl, Carina Vock, Marlene Simpson, Bonnie

Source: AMA Winter Academic Conference Proceedings. 2026, Vol. 37, p1203-1206. 4p.

Making the World a Better Place: How Crowdfunding Increases Consumer Demand for Social-Good Products.

Authors: Simpson, Bonnie Schreier, Martin Bitterl, Sally et al.

Source: Journal of Marketing Research (JMR). Apr2021, Vol. 58 Issue 2, p363-376. 14p. 2 Graphs.

Do Backer Affiliations Help or Hurt Crowdfunding Success?

Authors: Herd, Kelly B. Mallapragada, Girish Narayan, Vishal

Source: Journal of Marketing. Sep2022, Vol. 86 Issue 5, p117-134. 18p. 1 Diagram, 6 Charts.

The Influence of Social Norms on Consumer Behavior: A Meta-Analysis.

Authors: Melnyk, Vladimir Carrillat, François A. Melnyk, Valentyna

Source: Journal of Marketing. May2022, Vol. 86 Issue 3, p98-120. 23p. 1 Diagram, 5 Charts, 3 Graphs.

Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping.

Authors: Panzone, Luca A. Ulph, Alistair Hilton, Denis et al.

Source: Journal of Public Policy & Marketing. Oct2021, Vol. 40 Issue 4, p463-486. 24p. 3 Color Photographs, 13 Charts, 2 Graphs.

Gift or Donation? Increase the Effectiveness of Charitable Solicitation Through Framing Charitable Giving as a Gift.

Authors: Wang, Phyllis Xue Wang, Yijie Jiang, Yuwei

Source: Journal of Marketing. Jan2023, Vol. 87 Issue 1, p133-147. 15p. 1 Diagram, 1 Chart, 3 Graphs.

Consumers' Environmental Sustainability Beliefs and Activism: A Cross-Cultural Examination.

Authors: Leonidou, Constantinos N. Gruber, Verena Schlegelmilch, Bodo B.

Source: Journal of International Marketing. Dec2022, Vol. 30 Issue 4, p78-104. 27p. 1 Diagram, 6 Charts.

"How Do I Carry All This Now?" Understanding Consumer Resistance to Sustainability Interventions.

Authors: Gonzalez-Arcos, Claudia Joubert, Alison M. Scaraboto, Daiane et al.

Source: Journal of Marketing. May2021, Vol. 85 Issue 3, p44-61. 18p. 4 Color Photographs, 3 Diagrams, 1 Chart.

Trust Propensity Across Cultures: The Role of Collectivism.

Authors: Westjohn, Stanford A. Magnusson, Peter Franke, George R. et al.

Source: Journal of International Marketing. Mar2022, Vol. 30 Issue 1, p1-17. 17p. 5 Charts, 1 Graph.

The Strength of Weak-Tie Consensus Language.

Authors: Lee, Jeffrey K. Kronrod, Ann

Source: Journal of Marketing Research (JMR). Apr2020, Vol. 57 Issue 2, p353-374. 22p. 2 Diagrams, 3 Charts, 1 Graph.

Sharing to Persuade: The Role of Donor- Versus Charity-Focused Word of Mouth.

Authors: Boman, Laura He, Xin

Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p22-39. 18p.

The Influence of Ethnicity and Self-Construal on Leisure Constraints.

Authors: Hudson, Simon Walker, GordonJ. Simpson, Bonnie et al.

Source: Leisure Sciences. Mar/Apr2013, Vol. 35 Issue 2, p145-166.

Constraints to Sport Tourism: A Cross-Cultural Analysis.

Authors: Hudson, Simon Hinch, Tom Walker, Gordon et al.

Source: Journal of Sport & Tourism. Feb2010, Vol. 15 Issue 1, p71-88.

How Affective Displays and Self-Construal Impact Consumers' Generosity.

Authors: Mesler, Rhiannon MacDonnell Simpson, Bonnie

Source: Journal of Nonprofit & Public Sector Marketing. Nov/Dec2022, Vol. 34 Issue 5, p501-526. 26p. 1 Color Photograph, 1 Diagram, 10 Charts, 2 Graphs.

Managing the Tensions at the Intersection of the Triple Bottom Line: A Paradox Theory Approach to Sustainability Management.

Authors: Ozanne, Lucie K. Phipps, Marcus Weaver, Todd et al.

Source: Journal of Public Policy & Marketing. Fall2016, Vol. 35 Issue 2, p249-261. 13p. 2 Charts.