Search Results - "Silva-Risso, Jorge M."

Subject and Author Index, Vol. 45, 2008.

Source: Journal of Marketing Research (JMR). Dec2008, Vol. 45 Issue 6, p757-764. 8p.

Propelling International Marketing Research with Geospatial Data.

Authors: Wichmann, Julian R.K. Scholdra, Thomas P. Reinartz, Werner J.

Source: Journal of International Marketing. Jun2023, Vol. 31 Issue 2, p82-102. 21p. 6 Charts, 4 Graphs.

State-Dependent Demand Estimation with Initial Conditions Correction.

Authors: Simonov, Andrey Dubé, Jean-Pierre Hitsch, Günter et al.

Source: Journal of Marketing Research (JMR). Oct2020, Vol. 57 Issue 5, p789-809. 21p. 2 Diagrams, 12 Charts, 3 Graphs.

Distribution Intensity and New Car Choice.

Authors: Bucklin, Randolph E Siddarth, S Silva-Risso, Jorge M

Source: Journal of Marketing Research (JMR). Aug2008, Vol. 45 Issue 4, p473-486. 14p. 1 Diagram, 7 Charts, 4 Graphs.

Dynamic Quality Ladder Model Predictions in Nonrandom Holdout Samples.

Authors: Linli Xu Silva-Risso, Jorge M. Wilbur, Kenneth C.

Source: Management Science (INFORMS). Jul2018, Vol. 64 Issue 7, p3187-3207. 21p.

Evaluating the Effectiveness of Retailer-Themed Super Saver Events.

Authors: Guyt, Jonne Y. Gijsbrechts, Els

Source: Journal of Marketing. Mar2020, Vol. 84 Issue 2, p92-113. 22p. 9 Charts.

A Decision Support System for Planning Manufacturers' Sales Promotion Calendars.

Authors: Silva-Risso, Jorge M. Bucklin, Randolph E. Morrison, Donald C.

Source: Marketing Science (INFORMS). 1999, Vol. 18 Issue 3, p274. 27p. 2 Diagrams, 6 Charts, 14 Graphs.

Does Exclusivity Always Pay Off? Exclusive Price Promotions and Consumer Response.

Authors: Barone, Michael J Roy, Tirthankar

Source: Journal of Marketing. Mar2010, Vol. 74 Issue 2, p121-132. 12p. 3 Charts, 2 Graphs.

Shopper Response to Bundle Promotions for Packaged Goods.

Authors: Foubert, Bram Gijsbrechts, Els

Source: Journal of Marketing Research (JMR). Nov2007, Vol. 44 Issue 4, p647-662. 16p. 1 Diagram, 7 Charts, 4 Graphs.

Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry.

Authors: Gómez, Miguel I Rao, Vithala R McLaughlin, Edward W

Source: Journal of Marketing Research (JMR). Aug2007, Vol. 44 Issue 3, p410-424. 15p. 1 Diagram, 7 Charts.

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives.

Authors: Bucklin, Randolph F. Gupta, Sunil

Source: Marketing Science (INFORMS). 1999, Vol. 18 Issue 3, p247. 27p. 2 Charts.

Capturing the effects o coupon promotions in scanner panel choice models.

Authors: Silva-Risso, Jorge M. Bucklin, Randolph E.

Source: Journal of Product & Brand Management. 2004, Vol. 13 Issue 6, p442-452. 11p.

Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice.

Authors: Niedrich, Ronald W Weathers, Danny Hill, R. Carter et al.

Source: Journal of Marketing Research (JMR). Oct2009, Vol. 46 Issue 5, p693-702. 10p. 2 Charts, 1 Graph.

Decomposition of the Sales Impact of Promotion-Induced Stockpiling.

Authors: Ailawadi, Kusum L Gedenk, Karen Lutzky, Christian et al.

Source: Journal of Marketing Research (JMR). Aug2007, Vol. 44 Issue 3, p450-467. 18p. 1 Diagram, 10 Charts, 2 Graphs.

From Decision Support to Decision Automation: A 2020 Vision.

Authors: Bucklin, Randolph Lehmann, Donald Little, John

Source: Marketing Letters. Aug98, Vol. 9 Issue 3, p235-246. 12p.

Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance.

Authors: GUYT, JONNE Y. GIJSBRECHTS, ELS

Source: Journal of Marketing Research (JMR). Dec2014, Vol. 51 Issue 6, p753-772. 20p.

Price Advertising by Manufacturers and Dealers.

Authors: Linli Xu Wilbur, Kenneth C. Siddarth, S. et al.

Source: Management Science (INFORMS). Nov2014, Vol. 60 Issue 11, p2816-2834. 19p. 1 Black and White Photograph, 5 Charts, 10 Graphs.

Own-Brand and Cross-Brand Retail Pass-Through.

Authors: Besanko, David Dubé, Jean-Pierre Gupta, Sachin

Source: Marketing Science (INFORMS). Winter2005, Vol. 24 Issue 1, p123-137. 15p. 6 Charts, 2 Graphs.

Planning Marketing-Mix Strategies in the Presence of Interaction Effects.

Authors: Naik, Prasad A. Raman, Kalyan Winer, Russell S.

Source: Marketing Science (INFORMS). Winter2005, Vol. 24 Issue 1, p25-34. 10p. 4 Charts.

Customizing Promotions in Online Stores.

Authors: Jie Zhang Krishnamurthi, Lakshman

Source: Marketing Science (INFORMS). Fall2004, Vol. 23 Issue 4, p561-578. 18p. 7 Charts, 2 Graphs.