Search Results - "Source credibility"

A Study on Health Consciousness as a Mediating Factor between Credibility and Satisfaction in Herbal Product Consumption.

Authors: V., Maheswari P., Devi

Source: Advances in Consumer Research. May2026, Vol. 3 Issue 5, p196-205. 10p.

Influencer Credibility and Consumer Trust in Fitness Markets: A Meta-Analytical Review.

Authors: Arora, Muskaan Verma, Jayender

Source: Advances in Consumer Research. May2026, Vol. 3 Issue 5, p233-246. 14p.

THE IMPACT OF VIRTUAL STREAMER SOURCE CREDIBILITY ON PURCHASE INTENTIONS IN AGRICULTURAL LIVE STREAMING: A MULTI-METHOD APPROACH.

Authors: Wang, Xueying Zhang, Yuexian

Source: Journal of Electronic Commerce Research. 2026, Vol. 27 Issue 3, p238-263. 26p.

A Multi-Theoretical Framework for Understanding the Role of Influencer Traits in Shaping Sustainable Purchase Intentions.

Authors: Agarwal, Purva Kumar, Divesh Katiyar, Rajesh

Source: Review of Marketing Science. Jun2026, p1. 27p. 2 Illustrations.

When Sustainability becomes Instagrammable: Extending the Source Credibility Model to Green Influencer Marketing in New Media.

Authors: Harikumar, Attchaya Swaminathan, Usha

Source: International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 4, p582-593. 12p.

The Influence of Beauty Influencers on the Purchasing Decisions of College Students in the Philippines.

Authors: Reyes, Maria Cecilia P. Abad, Mark Alvin H.

Source: International Review of Management & Marketing (IRMM). 2026, Vol. 16 Issue 3, p129-135. 7p.

Artificial Minds as Brand Advocates: Developing and Testing the AHICC Model of Consumer Cognitive Processing for AI Endorsers in Digital Marketing.

Authors: Jin, Zheng-Jun Lee, Kwang-Su Jin, Chang-Hyun et al.

Source: Journal of Theoretical & Applied Electronic Commerce Research. Jun2026, Vol. 21 Issue 6, p189. 29p.

Real vs. Virtual: How the Uncanny Valley Weakens the Persuasive Power of Celebrity AI Avatar Presenters—An Experimental Study Based on Live Streaming E-Commerce.

Authors: Xiong, Li Wei, Dan Long, Xiaoliang

Source: Journal of Theoretical & Applied Electronic Commerce Research. May2026, Vol. 21 Issue 5, p141. 20p.

Virtual Influencer Credibility and Purchase Intention: The Mediating Role of Consumer Skepticism in China.

Alternate Title: Credibilidad de influencers e intención de compra: el papel mediador del escepticismo del consumidor en China.

Authors: Luo, Xueting Wan Hussain, Wan Mohd Hirwani

Source: Mercados y Negocios. mai-aug2026, Vol. 27 Issue 58, p89-111. 23p.

Havocs of social media fake news! Analysing the effect of credibility, trustworthiness, and self-efficacy on consumer's buying intentions.

Authors: Akram, Umair Lavuri, Rambabu Ansari, Aisha Rehman et al.

Source: Journal of Strategic Marketing. May2026, Vol. 34 Issue 3, p175-189. 15p.

How Live Streaming Commerce Platforms Drive Consumer Purchase Intention: Dual Mediation of Trust and Perceived Value in a UK Sample.

Authors: Tsimonis, Georgios¹ (AUTHOR)

Source: Platforms. Jun2026, Vol. 4 Issue 2, p10. 24p.

Unveiling the tiktok sponsored content effect in iraq: The mediating role of source credibility in shaping female purchase intentions for beauty products.

Authors: Al-Abdallah, Ghaith Maaroof, Sarya Eid, Mohammad Al Haj

Source: Journal of Marketing Communications. Jun2026, Vol. 32 Issue 4, p455-482. 28p.

Authors' academic but not personal expertise or gender affect message credibility in science communication.

Authors: Ulsperger, Annalena Pfannenschwarz, Lara Schetla, Clara et al.

Source: Scientific Reports. 6/10/2026, Vol. 16 Issue 1, p1-12. 12p.

Virtual influencer attributes and purchase intention: a systematic review.

Authors: Zhou, Baiyu Li, Jing Abdullah, Zulhamri et al.

Source: Frontiers in Human Dynamics. 2026, p1-13. 13p.

Credibility as a fuzzy concept in refugee law: a systematic literature review.

Authors: Jarlner, Asta S. Stage Hertz, Maya Ellen Heyl, Marieke Anne et al.

Source: Journal of Ethnic & Migration Studies; Jun2026, Vol. 52 Issue 11, p2717-2747, 31p

Perceived bloggers' competence as a moderator of the relationship between information quality, source credibility, and health information adoption in social media.

Authors: Ren, Changning Hayati Ahmad Ghazali, Akmar Kamarudin, Syafila et al.

Source: PLoS ONE. 6/1/2026, Vol. 21 Issue 6, p1-20. 20p.

Driving Social Media Customers’ Purchase Intentions: The Mediation Role of EWOM Credibility.

Authors: Mamdouh, Hebat Allah ElSayad, Ghada

Source: Arab Journal of Administration. Jun2026, Vol. 46 Issue 3, p359-376. 18p.

Perceived Source Credibility Memediasi Social Media Usage dan Social Capital Terhadap Visit Intention Wisata Alam.

Authors: Mane, Veline Velicia Setyawan, Surya Margaretha, Yolla

Source: Jurnal Impresi Indonesia (JII). 2026, Vol. 5 Issue 6, p3012-3024. 13p.

System Shift Risk and The Measurement Architecture of Global Governance Indicators: Exploratory Evidence from WGI Source Metadata.

Authors: Tjandrawinata, Raymond Rubianto¹ Raytjan@yahoo.com

Source: Indonesian Journal of Multidisciplinary Science. 2026, Vol. 5 Issue 9, p531-544. 14p.

Trustworthy Information: Linking Source Reliability to COVID-19 Knowledge and Health Behaviors.

Authors: Takagi, Maya Asami Hoque, Asef Raiyan Ragina, Neli

Source: COVID. May2026, Vol. 6 Issue 5, p74. 16p.