Search Results - "Sternquist, Brenda"

Framing the Undergraduate Research Experience: Discovery Involvement in Retailing Undergraduate Education

Authors: Sternquist, Brenda Huddleston, Patricia Fairhurst, Ann

Source: Journal of Marketing Education. Apr 2018 40(1):76-84.

Peer Reviewed: Y

Page Count: 9

Descriptors: Undergraduate Students, Retailing, Distributive Education, Research Projects, Experiential Learning, Student Participation, Teacher Researchers, Teacher Collaboration, Data Collection, Classification, Measures (Individuals), Cognitive Style

Assessment and Survey Identifiers: Learning Style Inventory

Dimensions of Price as a Marketing Universal: A Comparison of Japanese and U.S. Consumers.

Authors: McGowan, Karen M. Sternquist, Brenda J.

Source: Journal of International Marketing. 1998, Vol. 6 Issue 4, p49-65. 17p.

Shopping is truly a joy.

Authors: Jin, Byoungho Sternquist, Brenda

Source: Service Industries Journal. Nov2004, Vol. 24 Issue 6, p1-18. 18p. 1 Diagram, 3 Charts.

Differences Between International and Domestic Japanese Retailers.

Authors: Yung-Fang Chen Sternquist, Brenda

Source: Service Industries Journal. Oct95, Vol. 15 Issue 4, p118-133. 16p.

Buyer-Supplier Relationships in China.

Authors: Sternquist, Brenda Chen, Zhengyi Huang, Ying

Source: China Business Review. Sep/Oct2003, Vol. 30 Issue 5, p34-37. 4p. 1 Chart.

A Mixed-Method Study of the Effects of Guanxi Between Salespersons and Buyers on Retailer-Supplier Relationships in China.

Authors: Huang, Ying Sternquist, Brenda Zhang, Chun et al.

Source: Journal of Marketing Channels. Jul-Sep2011, Vol. 18 Issue 3, p189-215. 27p. 5 Charts, 1 Graph.

Here Today, Gone Tomorrow: Consumer Reactions to Perceived Limited Availability.

Authors: Byun, Sang-Eun Sternquist, Brenda

Source: Journal of Marketing Theory & Practice. Spring2012, Vol. 20 Issue 2, p223-234. 12p.

Marketing in Transitional Economies.

Authors: Sternquist, Brenda Paliwoda, Stanley J. Zurawicki, Leon

Source: Working Papers (William Davidson Institute) -- University of Michigan Business School. 1996, p1. 124p.

Fast Fashion and In-Store Hoarding: The Drivers, Moderator, and Consequences.

Authors: Byun, Sang-Eun Sternquist, Brenda

Source: Clothing & Textiles Research Journal. Jul2011, Vol. 29 Issue 3, p187-201. 15p.

Retailer-buyer supplier relationships: The Japanese difference.

Authors: Chung, Jae-Eun Sternquist, Brenda Chen, Zhengyi

Source: Journal of Retailing. 2006, Vol. 82 Issue 4, p349-355. 7p.

Subjects: Dealers (Retail trade), Culture, Business partnerships, Businesspeople, Distributors (Commerce), Retail industry, Business enterprises, Dependency theory (International relations)

Geographic Terms: Japan

Retailers’ foreign market entry decisions: An institutional perspective

Authors: Huang, Ying Sternquist, Brenda

Source: International Business Review. Oct2007, Vol. 16 Issue 5, p613-629. 17p.

The influence of retail environment on price perceptions An exploratory study of US and Korean students.

Authors: Jin, Byoungho Sternquist, Brenda

Source: International Marketing Review. 2003, Vol. 20 Issue 6, p643-660. 18p.

Decision making of retail buyers: perspectives from China and India.

Authors: Manjeshwar, Sonia Sternquist, Brenda Good, Linda K.

Source: Qualitative Market Research: An International Journal. 2013, Vol. 16 Issue 1, p38-52. 15p.

Channel relationship factors in cross-cultural contexts: Antecedents of satisfaction in a retail setting

Authors: Runyan, Rodney C. Sternquist, Brenda Chung, Jae-Eun

Source: Journal of Business Research. Nov2010, Vol. 63 Issue 11, p1186-1195. 10p.

Group Identification: The Influence of Group Membership on Retail Hardware Cooperative Members’ Perceptions.

Authors: Stoel, Leslie McClintock Sternquist, Brenda

Source: Journal of Small Business Management. Apr2004, Vol. 42 Issue 2, p155-173. 19p. 2 Diagrams, 2 Charts.

The use of buying committees by Chinese retailers: The effects of environment and strategy upon structure

Authors: Sternquist, Brenda Runyan, Rodney C. Chen, Zhengyi

Source: Journal of Retailing & Consumer Services. Mar2008, Vol. 15 Issue 2, p93-103. 11p.

The antecedents of in-store hoarding: measurement and application in the fast fashion retail environment.

Authors: Sang-Eun Byun Sternquist, Brenda

Source: International Review of Retail, Distribution & Consumer Research. May2008, Vol. 18 Issue 2, p133-147. 15p. 1 Diagram, 2 Charts.

The Dimensionality of Price Perceptions: A Cross-Cultural Comparison of Asian Consumers.

Authors: Sternquist, Brenda Sang-Eun Byun, Brenda Byoungho Jin

Source: International Review of Retail, Distribution & Consumer Research. Jan2004, Vol. 14 Issue 1, p83-100. 18p.

Predicting market orientation: Chinese retailers in a transitional economy.

Authors: Sternquist, Brenda Ying Huang Zhengi Chen

Source: International Journal of Retail & Distribution Management. 2010, Vol. 38 Issue 5, p360-378. 19p. 2 Charts.

The global retailer's strategic proposition and choice of entry mode.

Authors: Youngsun Park Sternquist, Brenda

Source: International Journal of Retail & Distribution Management. 2008, Vol. 36 Issue 4, p281-299. 19p. 2 Diagrams, 3 Charts.