Search Results - "Strategy"

How Influencers Grow: An Empirical Study and Future Research Agenda.

Authors: Campbell, Colin Girard, Jeffrey M. McDuff, Daniel et al.

Source: Journal of Interactive Marketing. May2026, Vol. 61 Issue 2, p117-136. 20p.

Getting the Most Out of A/B Tests Using the Asymptotic Minimax-Regret Criteria.

Authors: Joo, Joonhwi Chiong, Khai X.

Source: Management Science (INFORMS). May2026, Vol. 72 Issue 5, p4450-4473. 24p.

Leveraging PESTEL: A Roadmap for Joint Action to Embed a Marketplace Inclusion Lens in Market Environment Analysis.

Authors: Kipnis, Eva Mari, Carlo He, Junan et al.

Source: Journal of Public Policy & Marketing. Jul2026, Vol. 45 Issue 3, p283-287. 5p.

LLMs Misunderstand Luxury Brands. Here's How to Optimize Your Marketing Strategy for AI.

Authors: Dubois, David Hess, Allison R. Dawson, John et al.

Source: Harvard Business Review Digital Articles. 6/22/2026, p1-10. 10p.

How Do You Market to an AI Customer?

Authors: Hosanagar, Kartik¹

Source: Harvard Business Review Digital Articles. 6/11/2026, p1-8. 8p.

Research: Traditional Marketing Doesn't Work on AI Shopping Agents.

Authors: Sabbah, Jafar Acar, Oguz A.

Source: Harvard Business Review Digital Articles. 5/12/2026, p1-7. 7p.

Beyond Representation: Inclusive Marketing as Market Access.

Authors: Pezzuti, Todd Chen, Jinjie Mittelman, Mauricio

Source: Journal of Public Policy & Marketing. Jul2026, Vol. 45 Issue 3, p219-221. 3p.

The Limits of the Law: Reimagining Marketplace Accessibility.

Authors: Patrick, Vanessa M. Lee, Byung Cheol Nam, Seungmin et al.

Source: Journal of Public Policy & Marketing. Jul2026, Vol. 45 Issue 3, p291-293. 3p.

WHO WILL TAKE THE HIGH GROUND?

Authors: Astore, William J.

Source: New Internationalist; Jul/Aug2026, Issue 562, p24-28, 5p, 3 Color Photographs, 2 Black and White Photographs

Signaling Quality to Consumers: The Role of Social Media Marketing.

Authors: Cui, Qinquan Arifoğlu, Kenan Zhan, Dongyuan

Source: Information Systems Research (INFORMS). Mar2026, Vol. 37 Issue 1, p643-654. 12p.

LLMs Are Overtaking Search. Here's How to Adjust Your Online Presence: How companies can navigate three major shifts.

Authors: Kenny, Graham Pogrebna, Ganna

Source: Harvard Business Review Digital Articles. 3/6/2026, p1-8. 8p.

Is the Cleanser Really "Clean"? Introducing and Assessing a Front-of-Package Labeling Framework on Effectiveness and Ingredient Claims.

Authors: Wolf, Charlotte Krause, Franziska Henkel, Sven

Source: Journal of Public Policy & Marketing. Jan2026, Vol. 45 Issue 1, p70-86. 17p.

Editorial.

Authors: Beckett, Simon¹ (AUTHOR)

Source: Journal of Brand Strategy. Summer2026, Vol. 15 Issue 1, p4-5. 2p.

Australia's Perception of Rising Nuclear Risks.

Authors: Lee, Lavina¹ lavina.lee@sydney.edu.au

Source: American Enterprise Institute (AEI). Jun2026, p39-54. 16p.

Japan's Views on U.S. Extended Deterrence.

Authors: Mori, Satoru¹ moris@keio.jp

Source: American Enterprise Institute (AEI). Jun2026, p27-37. 11p.

Beyond Brittle Plans: Recalibrating EU Civil-Military Pre-Deployment Training for a Bani World.

Authors: Yakova, Galina¹ (AUTHOR) galina_yakova@yahoo.co.uk

Source: International Conference KNOWLEDGE-BASED ORGANIZATION. Jun2026, Vol. 32 Issue 1, p1-9. 9p.

The Unmanned Future Blitzkrieg. Multi-Domain Integration of Uncrewed Systems in Contemporary Battlespace Operations.

Authors: Rațiu, Aurelian Cîrdei, Ionuț-Alin

Source: International Conference KNOWLEDGE-BASED ORGANIZATION. Jun2026, Vol. 32 Issue 1, p1-7. 7p.

Impact of Marketing Strategies in Shaping Consumer Preferences for Generic Medicines.

Authors: Birari, Sachin Sudhakar Berad, Nilesh R.

Source: Advances in Consumer Research. Jun2026, Vol. 3 Issue 6, p103-110. 8p.

Mapping the Research Landscape: A Bibliometric Study of Marketing Strategies and Consumer Purchase Behavior.

Authors: Arora, Rahat Singh, Harvinder

Source: Advances in Consumer Research. May2026, Vol. 3 Issue 5, p467-476. 10p.

التنسيق الامريكي السعودي تجاه تطور الاحداث في العراق حتی ۲ آب (۱۹۹۰). (Arabic)

Authors: مازن ثامر ضيدان¹, Mazen.thamer1106a@coart.uobaghdad.edu

Source: Journal of Babylon Center for Humanities Studies; 2025, Vol. 15 Issue 5, p525-544, 20p