Search Results - "Strutton, H. David"

Getting employee buy-in to quality management.

Authors: Knouse, Stephen B. Strutton, H. David

Source: Quality Progress; April 1999, Vol. 32 Issue 4, p61-64, 4p

A Two-Step Estimation of Consumer Adoption of Technology-Based Service Innovations.

Authors: Eun-Ju Lee Jinkook Lee Eastwood, David

Source: Journal of Consumer Affairs. Winter2003, Vol. 37 Issue 2, p256-282. 27p.

Marketing Scales Handbook: A Compilation of Multi-Item Measures for Consumer Behavior & Advertising Research, Volume 6

Authors: Gordon C. Bruner II

Resource Type: eBook.

Subjects: Scaling (Social sciences)--Handbooks, manuals, etc, Marketing research--Statistical methods--Handbooks, manuals, etc

Categories: BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management