Search Results - "Sun, Tianshu"

Geographical Pattern of Online Word of Mouth: How Offline Environment Influences Online Sharing.

Authors: Sun, Tianshu Wei, Yanhao "Max" Golden, Joseph

Source: Information Systems Research (INFORMS). Jun2026, Vol. 37 Issue 2, p736-760. 25p.

Social Learning in Prosumption: Evidence from a Randomized Field Experiment.

Authors: Jung, Jaehwuen Sun, Tianshu Bapna, Ravi et al.

Source: Management Science (INFORMS). Jan2025, Vol. 71 Issue 1, p538-552. 15p.

Ensemble Experiments to Optimize Interventions Along the Customer Journey: A Reinforcement Learning Approach.

Authors: Song, Yicheng Sun, Tianshu

Source: Management Science (INFORMS). Aug2024, Vol. 70 Issue 8, p5115-5130. 16p.

The Value of Personal Data in Internet Commerce: A High-Stakes Field Experiment on Data Regulation Policy.

Authors: Sun, Tianshu Yuan, Zhe Li, Chunxiao et al.

Source: Management Science (INFORMS). Apr2024, Vol. 70 Issue 4, p2645-2660. 16p.

Decision science in the agentic era: Research frontiers on agentic AI and human–agent collaboration.

Authors: Zhang, Yingjie Sun, Tianshu

Source: Decision Sciences. Jun2026, p1. 15p. 2 Illustrations.

Effects of Nudging and Privacy Control on Online Physician Reviews: Evidence from a Field Experiment.

Authors: Shukla, Aishwarya Deep Goh, Jie Mein Sun, Tianshu et al.

Source: Journal of Management Information Systems; 2025, Vol. 42 Issue 2, p529-563, 35p

The Value of Last-Mile Delivery in Online Retail.

Authors: Lu, Zhikun Cui, Ruomeng Sun, Tianshu et al.

Source: Management Science (INFORMS). Jun2026, p1. 21p.

Unraveling Generative AI from a Human Intelligence Perspective: A Battery of Experiments.

Authors: Wang, Wen Pei, Siqi Sun, Tianshu

Source: Information Systems Research (INFORMS). May2026, p1. 22p.

Conserved spatial patterning of gene expression in independent lineages of C4 plants.

Authors: Sun, Tianshu Bonthala, Venkata Suresh Stich, Benjamin et al.

Source: New Phytologist. Jan2026, Vol. 249 Issue 1, p24-38. 15p.

Subjects: Carbon 4 photosynthesis, Gene expression, Transcription factors, Plant cells & tissues, Transcriptomes, RNA sequencing

COVID-19 and E-Commerce Operations: Evidence from Alibaba.

Authors: Han, Brian Rongqing Sun, Tianshu Chu, Leon Yang et al.

Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). May/Jun2022, Vol. 24 Issue 3, p1388-1405. 18p.

To Split or to Merge? How Partitioning Affects Consumption and Engagement with Digital Content.

Authors: Lee, Heeseung Andrew Choi, Angela Aerry Oh, Wonseok et al.

Source: Information Systems Research (INFORMS); Dec2025, Vol. 36 Issue 4, p2170-2190, 21p

Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment.

Authors: Sun, Tianshu Viswanathan, Siva Zheleva, Elena

Source: Management Science (INFORMS). Feb2021, Vol. 67 Issue 2, p808-827. 20p.

A Diagnostic Method for the Saturable Reactor Core Looseness Degree of Thyristor Converter Valves.

Authors: Zheng, Lin Wei, Xiaoguang Sun, Tianshu et al.

Source: Applied Sciences (2076-3417); Dec2023, Vol. 13 Issue 23, p12568, 13p

AI's Invisible Hand: How Algorithms and Personal Data Shape Consumers and Competition.

Authors: Han, Brian Rongqing Sun, Tianshu

Source: Management & Business Review. Fall2025, Vol. 5 Issue 4, p28-36. 9p.

Commercializing the Package Flow: Cross-Sampling Physical Products Through E-Commerce Warehouses.

Authors: Han, Brian Rongqing Chu, Leon Yang Sun, Tianshu et al.

Source: Management Science (INFORMS). Dec2025, p1. 20p.

Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment.

Authors: Huang, Ni Sun, Tianshu Chen, Peiyu et al.

Source: Information Systems Research (INFORMS). Sep2019, Vol. 30 Issue 3, p805-818. 14p. 1 Diagram, 6 Charts, 2 Graphs.

Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment.

Authors: Sun, Tianshu Shi, Lanfei Viswanathan, Siva et al.

Source: Information Systems Research (INFORMS). Jun2019, Vol. 30 Issue 2, p523-539. 17p.

Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment.

Authors: Sun, Tianshu Gao, Guodong (Gordon) Jin, Ginger Zhe

Source: Management Science (INFORMS). Jun2019, Vol. 65 Issue 6, p2717-2736. 20p. 9 Charts.

Adaptive Passive-Control for Multi-Stage Seismic Response of High-Rise Braced Frame Using the Frictional-Yielding Compounded BRBs.

Authors: Zhou, Xiangzi Sun, Tianshu Sun, Baoyin et al.

Source: Buildings (2075-5309); Dec2022, Vol. 12 Issue 12, p2123, 23p

Vibration-Reduction Strategy for High-Rise Braced Frame Using Viscoelastic-Yielding Compounded BRB.

Authors: Zhou, Xiangzi Sun, Tianshu Sun, Baoyin et al.

Source: Buildings (2075-5309); Aug2022, Vol. 12 Issue 8, p1159, 23p