Search Results - "Sun, Tianshu"

Geographical Pattern of Online Word of Mouth: How Offline Environment Influences Online Sharing.

Authors: Sun, Tianshu Wei, Yanhao "Max" Golden, Joseph

Source: Information Systems Research (INFORMS). Jun2026, Vol. 37 Issue 2, p736-760. 25p.

Acknowledgments to Editors and Reviewers (2025).

Source: Manufacturing & Service Operations Management (M&SOM) (INFORMS). May/Jun2026, Vol. 28 Issue 3, pvi-xvi. 11p.

Customers' Review Content and Their Referral and (Re)Purchase Behaviors.

Authors: Liu, Ruhan Zhang, Wanqing Chintagunta, Pradeep K.

Source: Journal of Marketing. May2026, Vol. 90 Issue 3, p127-147. 21p.

Effects of Nudging and Privacy Control on Online Physician Reviews: Evidence from a Field Experiment.

Authors: Shukla, Aishwarya Deep Goh, Jie Mein Sun, Tianshu et al.

Source: Journal of Management Information Systems; 2025, Vol. 42 Issue 2, p529-563, 35p

Commercializing the Package Flow: Cross-Sampling Physical Products Through E-Commerce Warehouses.

Authors: Han, Brian Rongqing Chu, Leon Yang Sun, Tianshu et al.

Source: Management Science (INFORMS). Dec2025, p1. 20p.

To Split or to Merge? How Partitioning Affects Consumption and Engagement with Digital Content.

Authors: Lee, Heeseung Andrew Choi, Angela Aerry Oh, Wonseok et al.

Source: Information Systems Research (INFORMS); Dec2025, Vol. 36 Issue 4, p2170-2190, 21p

Fair Lending in Car Financing: Unintended Racial Consequences of Consumer Financial Protection Bureau Supervision of Dealer Markups.

Authors: He, Cheng Ozturk, O. Cem Chintagunta, Pradeep K.

Source: Journal of Marketing Research (JMR). Apr2026, Vol. 63 Issue 2, p257-277. 21p.

AI for Customer Journeys: A Transformer Approach.

Authors: Lu, Zipei Kannan, P.K.

Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p1-26. 26p.

A Diagnostic Method for the Saturable Reactor Core Looseness Degree of Thyristor Converter Valves.

Authors: Zheng, Lin Wei, Xiaoguang Sun, Tianshu et al.

Source: Applied Sciences (2076-3417); Dec2023, Vol. 13 Issue 23, p12568, 13p

The Value of Last-Mile Delivery in Online Retail.

Authors: Lu, Zhikun Cui, Ruomeng Sun, Tianshu et al.

Source: Management Science (INFORMS). Jun2026, p1. 21p.

Unraveling Generative AI from a Human Intelligence Perspective: A Battery of Experiments.

Authors: Wang, Wen Pei, Siqi Sun, Tianshu

Source: Information Systems Research (INFORMS). May2026, p1. 22p.

Too Many or Too Few? Information Cues in Recommender Systems and Consequences for Search and Purchase Behavior.

Authors: Fang, Xing Kim, SunAh Chintagunta, Pradeep K.

Source: Journal of Marketing. Jan2026, Vol. 90 Issue 1, p9-28. 20p.

Racial Inequity in Donation-Based Crowdfunding Platforms: The Role of Facial Emotional Expressiveness.

Authors: Yazdani, Elham Chakravarty, Anindita Inman, Jeffrey

Source: Journal of Marketing. Jul2025, Vol. 89 Issue 4, p140-160. 21p.

Social Learning in Prosumption: Evidence from a Randomized Field Experiment.

Authors: Jung, Jaehwuen Sun, Tianshu Bapna, Ravi et al.

Source: Management Science (INFORMS). Jan2025, Vol. 71 Issue 1, p538-552. 15p.

Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment.

Authors: Huang, Ni Sun, Tianshu Chen, Peiyu et al.

Source: Information Systems Research (INFORMS). Sep2019, Vol. 30 Issue 3, p805-818. 14p. 1 Diagram, 6 Charts, 2 Graphs.

Referral Contagion: Downstream Benefits of Customer Referrals.

Authors: Gershon, Rachel Jiang, Zhenling

Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p97-116. 20p.

Ensemble Experiments to Optimize Interventions Along the Customer Journey: A Reinforcement Learning Approach.

Authors: Song, Yicheng Sun, Tianshu

Source: Management Science (INFORMS). Aug2024, Vol. 70 Issue 8, p5115-5130. 16p.

Adaptive Passive-Control for Multi-Stage Seismic Response of High-Rise Braced Frame Using the Frictional-Yielding Compounded BRBs.

Authors: Zhou, Xiangzi Sun, Tianshu Sun, Baoyin et al.

Source: Buildings (2075-5309); Dec2022, Vol. 12 Issue 12, p2123, 23p

Vibration-Reduction Strategy for High-Rise Braced Frame Using Viscoelastic-Yielding Compounded BRB.

Authors: Zhou, Xiangzi Sun, Tianshu Sun, Baoyin et al.

Source: Buildings (2075-5309); Aug2022, Vol. 12 Issue 8, p1159, 23p

Draft Genome and Comparative Analysis of a Cutaneotrichosporon jirovecii -Related Yeast Recovered from a Human Fecal Sample.

Authors: Huang, Yuyan Dai, Rongchen Liu, Feiyi et al.

Source: Journal of Fungi. Jun2026, Vol. 12 Issue 6, p450. 18p.