Search Results - "Teng, Weichen"

Utilitarian, hedonic, collecting, epistemic, and high values as determinants of the attractiveness of premium promotions.

Authors: Teng, Weichen¹ (AUTHOR) wcdeng@sce.pccu.edu.tw

Source: Journal of Marketing Communications. Sep2019, Vol. 25 Issue 6, p626-644. 19p. 1 Diagram, 6 Charts.

Importance of corporate image for domestic brands moderated by consumer ethnocentrism.

Authors: Teng, Weichen¹ (AUTHOR) wcdeng@sce.pccu.edu.tw

Source: Journal of Product & Brand Management. 2020, Vol. 29 Issue 3, p257-272. 16p.

Contemplating museums’ service failure: Extracting the service quality dimensions of museums from negative on-line reviews.

Authors: Su, Yaohua Teng, Weichen

Source: Tourism Management. Dec2018, Vol. 69, p214-222. 9p.

Exploring the mass adoption of third-generation (3G) mobile phones in Taiwan

Authors: Teng, Weichen Lu, Hsi-Peng Yu, Hueiju

Source: Telecommunications Policy. Nov2009, Vol. 33 Issue 10/11, p628-641. 14p.

Subjects: Cell phones, Mass media, Mobile communication systems, Mass markets, Communication & technology, Decision making

Exploration of market competition in governmental procurement on the basis of supplier segments

Authors: Teng, Weichen Liao, Tien-Tien

Source: Systems Engineering Procedia. Jun2011, Vol. 2, p406-411. 6p.

Subjects: Economic competition, Government purchasing, Suppliers, Contracting out, Public sector, Private sector, Market segmentation

Does English proficiency support the economic development of non-English-speaking countries? The case of Asia.

Authors: Li, Yufan Teng, Weichen Tsai, Limin et al.

Source: International Journal of Educational Development. Jul2022, Vol. 92, pN.PAG-N.PAG. 1p.

An exploration of celebrity business ventures and their appeal to fans and non-fans.

Authors: Teng, Weichen Su, Yaohua Liao, Tien-Tien et al.

Source: Journal of Retailing & Consumer Services. May2020, Vol. 54, pN.PAG-N.PAG. 1p.