Search Results - "Timothy D. Butler"

Building a Competitive Edge: Empowering Marketing Graduates with CRM Technology Training

Authors: April F. Kemp J. Ricky Fergurson David E. Fleming et al.

Source: Marketing Education Review. 2025 35(2):160-170.

Peer Reviewed: Y

Page Count: 11

Descriptors: College Graduates, Marketing, Business Education, Sales Occupations, Consumer Economics, Salesmanship, Integrated Curriculum, Technology, Training, Experiential Learning, Skill Development, Course Objectives, Student Attitudes