Search Results - "Tu, Yanping"

The Effect of Gender-Neutral Marketing on Consumer Attribute Preference.

Authors: Yin, Yunlu Li, Ruoou Su, Yi

Source: Journal of Marketing Research (JMR). Dec2025, Vol. 62 Issue 6, p1026-1044. 19p.

I Will Get a Reward, Too: When Disclosing the Referrer Reward Increases Referring.

Authors: Xu, Minzhe Yu, Zhihao Tu, Yanping

Source: Journal of Marketing Research (JMR). Apr2023, Vol. 60 Issue 2, p355-370. 16p. 1 Diagram, 1 Chart, 3 Graphs.

Do More Likes Lead to More Clicks? Evidence from a Field Experiment on Social Advertising.

Authors: Huang, Shan Lin, Song

Source: Journal of Marketing. Sep2025, Vol. 89 Issue 5, p88-110. 23p.

The Impact of Air Pollution on Consumer Spending.

Authors: Kim, Sanghwa Trusov, Michael

Source: Journal of Marketing. May2025, Vol. 89 Issue 3, p78-96. 19p.

The Last Hurrah Effect: End-of-Period Temporal Landmarks Increase Optimism and Financial Risk-Taking.

Authors: Shah, Avni M. Li, Xinlong

Source: Journal of Marketing Research (JMR). Apr2025, Vol. 62 Issue 2, p207-226. 20p.

Referral Contagion: Downstream Benefits of Customer Referrals.

Authors: Gershon, Rachel Jiang, Zhenling

Source: Journal of Marketing Research (JMR). Feb2025, Vol. 62 Issue 1, p97-116. 20p.

Successful Pregnancy Outcome in a Patient with Recurrent Miscarriage Due to PCOS Complicated by Hereditary Protein C Deficiency.

Authors: Qiu, Lin Zhong, Minglin Tu, Yanping et al.

Source: International Journal of Women's Health. Dec2025, Vol. 17, p5117-5128. 12p.

Communication Patterns in Joint Decision-Making.

Authors: Wight, Kelley Gullo Howe, Holly S. Brick, Danielle J. et al.

Source: Journal of Marketing Research (JMR). Mar2026, p1.

A case of polycystic ovary syndrome with inevitable miscarriage and multi-site venous thrombosis caused by hereditary protein C deficiency.

Authors: Zhong, Minglin Tu, Yanping Peng, Xiuhong et al.

Source: Gynecological Endocrinology. Dec2022, Vol. 38 Issue 12, p1153-1157. 5p.

The Decision-Making Process and Impact of Individual Decisions for Joint Consumption.

Authors: Jones, Sharaya M. Campbell, Margaret C.

Source: Journal of Marketing Research (JMR). Jun2026, Vol. 63 Issue 3, p538-559. 22p.

Study on hydration kinetics and characteristics of high-content modified phosphogypsum cement-based materials.

Authors: Bai, Dengxian Tu, Yanping Chen, Guofu et al.

Source: Journal of Material Cycles & Waste Management. Mar2025, Vol. 27 Issue 2, p848-864. 17p.

Sharing Food Can Backfire: When Healthy Choices for Children Lead Parents to Make Unhealthy Choices for Themselves.

Authors: Wight, Kelley Gullo Liu, Peggy J. Zhou, Lingrui et al.

Source: Journal of Marketing Research (JMR). Jun2024, Vol. 61 Issue 3, p451-471. 21p.

You Must Have a Preference: The Impact of No-Preference Communication on Joint Decision Making.

Authors: Kim, Nicole You Jeung Zwebner, Yonat Barasch, Alixandra et al.

Source: Journal of Marketing Research (JMR). Feb2023, Vol. 60 Issue 1, p52-71. 20p. 1 Diagram, 1 Chart, 4 Graphs.

Most Read Versus Most Shared: How Less (vs. More) Social Popularity Labels Influence News Media Consumption.

Authors: Dagogo-Jack, Sokiente W Watson, Jared

Source: Journal of Consumer Research. Feb2026, Vol. 52 Issue 5, p873-891. 19p.

Subject Terms: *News consumption, *Press, *Consumers, *Motivation (Psychology), *Social influence, *Reading, *Information dissemination, *Consumer behavior, *Popularity

Technology-Driven Behavioral Insights: THE SHADING DILEMMA: BALANCING UNBIASED EXPECTATIONS WITH INSUFFICIENT INFORMATION TO DO SO.

Authors: SHUGAN, STEVEN MARK XIE, MAN TU, YANPING

Source: AMA Summer Academic Conference Proceedings. 2025, Vol. 36, p365-376. 12p.

A phase II trial of anlotinib plus EGFR-TKIs in advanced non-small cell lung cancer with gradual, oligo, or potential progression after EGFR-TKIs treatment (CTONG-1803/ALTER-L001).

Authors: Chen, Hua-Jun Tu, Hai-Yan Hu, Yanping et al.

Source: Journal of Hematology & Oncology. 1/5/2025, Vol. 18 Issue 1, p1-10. 10p.

The role of timeframes in the retrieval and temporal location judgments of past events.

Authors: Tu, Yanping Soman, Dilip

Source: Marketing Letters. Mar2022, Vol. 33 Issue 1, p19-25. 7p. 1 Chart.

Where Do You Want to Go for Dinner? A Preference Expression Asymmetry in Joint Consumption.

Authors: Liu, Peggy J. Min, Kate E.

Source: Journal of Marketing Research (JMR). Dec2020, Vol. 57 Issue 6, p1037-1054. 18p. 2 Diagrams, 1 Chart, 1 Graph.

Time Periods Feel Longer When They Span More Category Boundaries: Evidence from the Lab and the Field.

Authors: Donnelly, Kristin Compiani, Giovanni Evers, Ellen R.K.

Source: Journal of Marketing Research (JMR). Aug2022, Vol. 59 Issue 4, p821-839. 19p. 3 Charts, 3 Graphs.

Exploring the Role of Conformity in Decision-Making and Emotional Regulation: A Systematic Review.

Authors: Chakraborty, Somdatta Milo, Rosa Cordasco, Gennaro et al.

Source: Social Sciences (2076-0760). Jan2026, Vol. 15 Issue 1, p14. 18p.