Search Results - "Warren, Caleb"

Conceptual Research: Multidisciplinary Insights for Marketing.

Authors: Kozlenkova, Irina V. Warren, Caleb Kotha, Suresh et al.

Source: Journal of Marketing. Jul2025, Vol. 89 Issue 4, p1-20. 20p.

Anger and Self-Control: How the Need to Dominate Can Lead to Better Choices.

Authors: Koley, Shruti Warren, Caleb

Source: Journal of Public Policy & Marketing. Apr2025, Vol. 44 Issue 2, p242-260. 19p.

From Insight to Impact: Closing the Marketing Science Value Chain with Interactive, Research-Driven Apps.

Authors: Pikal, Konstantin Villarroel Ordenes, Francisco Herhausen, Dennis et al.

Source: Journal of Interactive Marketing. Aug2026, Vol. 61 Issue 3, p241-256. 16p.

Uncomfortably Yours: When Personalization Repels Customers.

Authors: Yi, John J. Warren, Caleb

Source: Journal of Interactive Marketing. Aug2026, Vol. 61 Issue 3, p275-290. 16p.

What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures.

Authors: Pol, Gratiana Yin, Eden Tellis, Gerard J.

Source: Journal of International Marketing. Jun2026, Vol. 34 Issue 2, p24-42. 19p.

Brand-to-Brand Engagement on Social Media: Typology and Implications.

Authors: Dineva, Denitsa Lee, Zoe Mangiò, Federico

Source: Journal of Interactive Marketing. Nov2025, Vol. 60 Issue 4, p377-396. 20p.

Jargon in Consumer Information: The Case of Mutual Fund Fees.

Authors: Chin, Alycia Scholl, Brian VanEpps, Eric M.

Source: Journal of Public Policy & Marketing. Jan2026, Vol. 45 Issue 1, p18-32. 15p.

Just Keep It: When and Why Returnless Product Returns Foster Brand Support.

Authors: Costello, John P. Bechler, Christopher J.

Source: Journal of Marketing Research (JMR). Feb2026, Vol. 63 Issue 1, p191-209. 19p.

Conceptualizing and Measuring Nostalgia for Eras.

Authors: Farmer, Matthew Warren, Caleb

Source: Journal of Advertising. Jun2026, p1-18. 18p. 3 Illustrations, 3 Charts.

That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It.

Authors: Escoe, Brianna Martin, Nathanael S. Salerno, Anthony

Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p664-683. 20p.

Small Donors' Political Slacktivism: The Relationship Between Contribution Format and Subsequent Political Behaviors.

Authors: Kim, Pureum Schneider, Gustavo Ghosh, Anastasiya Pocheptsova

Source: Journal of Public Policy & Marketing. Oct2025, Vol. 44 Issue 4, p525-541. 17p.

Does Featuring People with Disabilities Help or Hurt Fashion Marketing Effectiveness?

Authors: Wang, Jiaqian Wei, Chuang

Source: Journal of Marketing Research (JMR). Aug2025, Vol. 62 Issue 4, p582-600. 19p.

Brand Coolness.

Authors: Warren, Caleb Batra, Rajeev Loureiro, Sandra Maria Correia et al.

Source: Journal of Marketing. Sep2019, Vol. 83 Issue 5, p36-56. 21p. 2 Diagrams, 4 Charts.

To Tell, Not to Yell: The Effect of Writer's Intents on Readers' Perceived Helpfulness of Online Product Reviews.

Authors: Briers, Barbara He, Xzavier Lamey, Lien

Source: Journal of Interactive Marketing. Aug2024, Vol. 59 Issue 3, p312-328. 17p.

Humor in Online Brand-to-Brand Dialogues: Unveiling the Difference Between Top Dog and Underdog Brands.

Authors: Béal, Mathieu Lécuyer, Charlotte Guitart, Ivan

Source: Journal of Interactive Marketing. May2025, Vol. 60 Issue 2, p196-215. 20p.

Cardio with Mr. Treadmill: How Anthropomorphizing the Means of Goal Pursuit Increases Motivation.

Authors: Wang, Lili Touré-Tillery, Maferima

Source: Journal of Marketing. Jul2025, Vol. 89 Issue 4, p59-80. 22p.

From Vision to Reality: Lessons in Creating a Marketplace of Ideas.

Authors: Moorman, Christine van Heerde, Harald J. Page Moreau, C. et al.

Source: Journal of Marketing. Nov2022, Vol. 86 Issue 6, p4-12. 9p. 3 Charts.

The Decision-Making Process and Impact of Individual Decisions for Joint Consumption.

Authors: Jones, Sharaya M. Campbell, Margaret C.

Source: Journal of Marketing Research (JMR). Jun2026, Vol. 63 Issue 3, p538-559. 22p.

Rethinking Marketing Knowledge Protection: Hidden Costs and Uncertain Benefits.

Authors: Moorman, Christine Kohli, Ajay K. Jaworski, Bernard J.

Source: Journal of Marketing. Jul2026, Vol. 90 Issue 4, p1-26. 26p.

When Does Anxiety Increase Attempts to Spend Time and Money Efficiently?

Authors: Koley, Shruti Warren, Caleb Ramanathan, Suresh

Source: Psychology & Marketing. Sep2025, Vol. 42 Issue 9, p2401-2420. 20p.