Search Results - "Web personalization"

Uncomfortably Yours: When Personalization Repels Customers.

Authors: Yi, John J. Warren, Caleb

Source: Journal of Interactive Marketing. Aug2026, Vol. 61 Issue 3, p275-290. 16p.

Personalization, Consumer Search, and Algorithmic Pricing.

Authors: Qiu, Liying Huang, Yan Singh, Param Vir et al.

Source: Marketing Science (INFORMS). Nov/Dec2025, Vol. 44 Issue 6, p1278-1298. 21p.

Promotion Tools in the Promotional Mix: Traditional, Modern and Artificial Intelligence-Based Approaches.

Authors: (DUMITRU), Andreea-Larisa BOBOC¹ larisa.boboc@mk.ase.ro

Source: Review of International Comparative Management / Revista de Management Comparat International. May2026, Vol. 27 Issue 2, p436-444. 9p.

AI-Driven Personalization and Consumer Trust in Digital Retail Service Systems.

Authors: Nguyen, Tien Thao Minh, Thu Vu Thi Tran, Chung Quang et al.

Source: Journal of Logistics, Informatics & Service Science. 2026, Vol. 13 Issue 7, p96-110. 15p.

AI-Driven Personalization and E-Commerce Loyalty: An Empirical Study from Emerging Markets.

Authors: Khair, Mohammed Abul¹ mohammed.abulkhair@gmail.com

Source: Retail & Marketing Review. Jun2026, Vol. 22 Issue 2, p71-90. 20p.

Beyond Big Data: The Dual Mediation of Perceived Personalization and Customer Engagement in the Analytics Loyalty Link within Digital Markets.

Authors: Purwanto, Nuri Amelia Irawan, Nico

Source: Indonesian Journal of Business & Entrepreunership. May2026, Vol. 12 Issue 2, p283-294. 12p.

The Personalization–Privacy Paradox in AI-Driven Programmatic Advertising: Implications for Digital Marketing Sustainability.

Authors: Yildirim, Nermin Gündüzyeli, Bora

Source: Journal of Theoretical & Applied Electronic Commerce Research. Jun2026, Vol. 21 Issue 6, p179. 18p.

Trust-First Personalization in Fashion E-Commerce: An Association-Based Model Linking Perceived Personalization, Surveillance, Privacy-Violation, and Purchase Intention.

Authors: Magano, José Rebelo, Sara

Source: Journal of Theoretical & Applied Electronic Commerce Research. May2026, Vol. 21 Issue 5, p139. 31p.

Intelligent Multimedia Accessibility in Smart Environments Using IoT and Multi-Viewpoints Modeling.

Authors: Bettou, Farida Boulkroun, Bouchra Boudjit, Abdelhamid

Source: International Journal of Interactive Mobile Technologies; 2026, Vol. 20 Issue 11, p74-88, 15p

Mind the Gap: Exploring Parental Intentions, Actual Engagement, and Associated Outcomes in Tailored Digital Parent Training.

Authors: Brandes, Or Saar, Chen R. Sapir-Budnero, Orly et al.

Source: Pediatric Reports. Jun2026, Vol. 18 Issue 3, p64. 17p.

Customer Experience in AI-Driven E-Commerce: An Empirical Model of Drivers and Strategic Outcomes.

Authors: Mittameedi, Srinivas Kumar Dogra, Varun

Source: Information. May2026, Vol. 17 Issue 5, p414. 25p.

Intrusi Personalisasi Algoritmik dalam Pemasaran Mobile AI: Distorsi Privasi dan Resistensi Konsumen.

Authors: Mardona, Dicky Wirangi, Yora Irwansyah

Source: Journal of Syntax Literate. May2026, Vol. 11 Issue 5, p4054-4066. 13p.

Tourist Loyalty and AI Personalization: A Trust-Based Study.

Authors: Sanoussi, Bendjedid Rachad Andaloussi, Omar Benjelloun Marhraoui, Mohamed Amine

Source: Proceedings of the International Conference on Tourism Research (ICTR). 2026, p576-584. 9p.

The Effect of Personalized Content in Media Entertainment on Engagement with the Domain.

Authors: Lee, Byung Cheol Johar, Gita V

Source: Journal of Consumer Research. Feb2026, Vol. 52 Issue 5, p892-913. 22p.

Subject Terms: *Web personalization, *Entertainment technology, *Consumer behavior, *Discussion, *Intention, *Recommender systems, *Consumption (Economics)

Reviews & Products: Netflix (Web resource), TikTok (Web resource)

ENGAGEMENT, PERSONALIZATION AND MEASUREMENT: HOW AI IS REDEFINING CUSTOMER LOYALTY IN RETAIL.

Authors: ACCONCIAMESSA, EMANUELE^1,2

Source: Economia & Management. Apr-Jun2026, Issue 2, p7-13. 7p.

THE IMPACT OF AI-DRIVEN PERSONALIZATION ON CONSUMER BEHAVIORAL INTENTION AND SATISFACTION IN DIGITAL ADVERTISING.

Authors: Nikolić Ristić, Dragana Mamula Nikolić, Tatjana Milovanović, Mirjana

Source: Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije. Mar2026, Vol. 16 Issue 1, p21-38. 18p.

Governance-Bounded Algorithmic Design Levers Shaping Digital Consumer Behavior: A Systematic Review And Layered Model.

Authors: Ady, Rony Arpinto Aryanto, Vincent Didiek Wiet Aqmala, Diana

Source: Studies in Business & Economics. Apr2026, Vol. 21 Issue 1, p381-402. 22p.

The Impact of AI-Driven Personalization on Customer Engagement, Trust, and Purchase Intention: Evidence from Digital Consumers.

Authors: Mishra, Mahesh Dutta Rathore, Amar Singh Jain, Abhishek

Source: International Scientific Journal of Engineering & Management. Feb2026, Vol. 5 Issue 2, p1-10. 10p.

GAME-CHANGING TECHNOLOGIES FUELING THE DATA-DRIVEN ENTERPRISE IN 2026.

Authors: McKendrick, Joe

Source: Database Trends & Applications; Jul/Aug2026, Vol. 41 Issue 4, p5-8, 4p

Usability Concerns and Design Solutions in Mobile Health Applications for Older Adults.

Authors: Othman, Shuhadah Ali, Nazlena Mohamad Lee, Hyowon et al.

Source: Journal of ICT Research & Applications; 2026, Vol. 19 Issue 3, p255-274, 20p