Drivers of green apparel consumption: Digging a little deeper into green apparel buying intentions.

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Title: Drivers of green apparel consumption: Digging a little deeper into green apparel buying intentions.
Authors: Tandon, Anushree1 (AUTHOR), Sithipolvanichgul, Juthamon2 (AUTHOR) juthamon@tbs.tu.ac.th, Asmi, Fahad3 (AUTHOR), Anwar, Muhammad Azfar4 (AUTHOR), Dhir, Amandeep2,5,6 (AUTHOR) amandeep.dhir@uia.no
Source: Business Strategy & the Environment (John Wiley & Sons, Inc). Sep2023, Vol. 32 Issue 6, p3997-4012. 16p.
Subject Terms: *Sustainable consumption, *Green business, Young consumers, Clothing & dress, Structural equation modeling, Clothing industry, Intention
Abstract: The apparel industry's sustainability is gaining scholars' attention amidst increasing concerns about its environmental impacts. However, to ensure that the industry's efforts in environmental preservation succeed, it is crucial to identify the factors that can positively influence consumers' purchase or buying intentions for green apparel. However, at present, this topic is relatively understudied. Assimilating the norm activation model (NAM) and the stimulus–organism–response (SOR), we investigate economic, cognitive and ecological factors as antecedents to consumers' green apparel buying intentions. Additionally, we adapt the model to consider consumers' knowledge about apparel production as a moderator. Empirically analysing data from 478 apparel consumers from the USA through structural equation modelling, we found significant roles for affordance, ecological concerns and ascription of responsibility as stimuli influencing an individual's cognitive state through green self‐efficacy, green attitude and personal norms. The latter, in turn, affects the individual's buying intentions. Our findings entail several suggestions to help scholars, policymakers and business managers positively influence consumers to make green purchase decisions. We contribute significantly to the literature by explaining the nuances of driving factors that promote green apparel buying, and practitioners can leverage them to devise appropriate strategic tactics supporting such consumption practices. [ABSTRACT FROM AUTHOR]
Copyright of Business Strategy & the Environment (John Wiley & Sons, Inc) is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: Drivers of green apparel consumption: Digging a little deeper into green apparel buying intentions.
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  Data: *<searchLink fieldCode="DE" term="%22Sustainable+consumption%22">Sustainable consumption</searchLink><br />*<searchLink fieldCode="DE" term="%22Green+business%22">Green business</searchLink><br /><searchLink fieldCode="DE" term="%22Young+consumers%22">Young consumers</searchLink><br /><searchLink fieldCode="DE" term="%22Clothing+%26+dress%22">Clothing & dress</searchLink><br /><searchLink fieldCode="DE" term="%22Structural+equation+modeling%22">Structural equation modeling</searchLink><br /><searchLink fieldCode="DE" term="%22Clothing+industry%22">Clothing industry</searchLink><br /><searchLink fieldCode="DE" term="%22Intention%22">Intention</searchLink>
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  Data: The apparel industry's sustainability is gaining scholars' attention amidst increasing concerns about its environmental impacts. However, to ensure that the industry's efforts in environmental preservation succeed, it is crucial to identify the factors that can positively influence consumers' purchase or buying intentions for green apparel. However, at present, this topic is relatively understudied. Assimilating the norm activation model (NAM) and the stimulus–organism–response (SOR), we investigate economic, cognitive and ecological factors as antecedents to consumers' green apparel buying intentions. Additionally, we adapt the model to consider consumers' knowledge about apparel production as a moderator. Empirically analysing data from 478 apparel consumers from the USA through structural equation modelling, we found significant roles for affordance, ecological concerns and ascription of responsibility as stimuli influencing an individual's cognitive state through green self‐efficacy, green attitude and personal norms. The latter, in turn, affects the individual's buying intentions. Our findings entail several suggestions to help scholars, policymakers and business managers positively influence consumers to make green purchase decisions. We contribute significantly to the literature by explaining the nuances of driving factors that promote green apparel buying, and practitioners can leverage them to devise appropriate strategic tactics supporting such consumption practices. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Business Strategy & the Environment (John Wiley & Sons, Inc) is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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        Value: 10.1002/bse.3350
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 3997
    Subjects:
      – SubjectFull: Sustainable consumption
        Type: general
      – SubjectFull: Green business
        Type: general
      – SubjectFull: Young consumers
        Type: general
      – SubjectFull: Clothing & dress
        Type: general
      – SubjectFull: Structural equation modeling
        Type: general
      – SubjectFull: Clothing industry
        Type: general
      – SubjectFull: Intention
        Type: general
    Titles:
      – TitleFull: Drivers of green apparel consumption: Digging a little deeper into green apparel buying intentions.
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            NameFull: Tandon, Anushree
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            NameFull: Sithipolvanichgul, Juthamon
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            NameFull: Asmi, Fahad
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            NameFull: Anwar, Muhammad Azfar
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            NameFull: Dhir, Amandeep
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            – D: 01
              M: 09
              Text: Sep2023
              Type: published
              Y: 2023
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              Value: 32
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