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Using clustering of rankings to explain brand preferences with personality and socio-demographic variables.

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Title: Using clustering of rankings to explain brand preferences with personality and socio-demographic variables.
Authors: Müllensiefen, Daniel1, Hennig, Christian2, c.hennig@ucl.ac.uk, Howells, Hedie1
Source: Journal of Applied Statistics; May2018, Vol. 45 Issue 6, p1009-1029, 21p, 1 Chart, 6 Graphs
Database: Applied Science & Technology Source
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Header DbId: aci
DbLabel: Applied Science & Technology Source
An: 128502383
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PubType: Academic Journal
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  Data: Using clustering of rankings to explain brand preferences with personality and socio-demographic variables.
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=aci&AN=128502383
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/02664763.2017.1339025
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 1009
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      – TitleFull: Using clustering of rankings to explain brand preferences with personality and socio-demographic variables.
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              Text: May2018
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