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Creating a marketing strategy in healthcare industry: a holistic data analytic approach.

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Title: Creating a marketing strategy in healthcare industry: a holistic data analytic approach.
Authors: Oztekin, Asil1, asil_oztekin@uml.edu
Source: Annals of Operations Research; Nov2018, Vol. 270 Issue 1/2, p361-382, 22p
Database: Applied Science & Technology Source
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        Value: 10.1007/s10479-017-2493-4
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      – TitleFull: Creating a marketing strategy in healthcare industry: a holistic data analytic approach.
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              Text: Nov2018
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