De Gauquier, L., Brengman, M., Willems, K., & Van Kerrebroeck, H. (2019). Leveraging advertising to a higher dimension: Experimental research on the impact of virtual reality on brand personality impressions. Virtual Reality, 23(3), 235. https://doi.org/10.1007/s10055-018-0344-5
Chicago Style (17th ed.) CitationDe Gauquier, Laurens, Malaika Brengman, Kim Willems, and Helena Van Kerrebroeck. "Leveraging Advertising to a Higher Dimension: Experimental Research on the Impact of Virtual Reality on Brand Personality Impressions." Virtual Reality 23, no. 3 (2019): 235. https://doi.org/10.1007/s10055-018-0344-5.
MLA (9th ed.) CitationDe Gauquier, Laurens, et al. "Leveraging Advertising to a Higher Dimension: Experimental Research on the Impact of Virtual Reality on Brand Personality Impressions." Virtual Reality, vol. 23, no. 3, 2019, p. 235, https://doi.org/10.1007/s10055-018-0344-5.