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Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions.

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Title: Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions.
Authors: De Gauquier, Laurens1, laurens.de.gauquier@vub.be, Brengman, Malaika1,2, malaika.brengman@vub.be, Willems, Kim1,2, kim.willems@vub.be, Van Kerrebroeck, Helena1
Source: Virtual Reality; Sep2019, Vol. 23 Issue 3, p235-253, 19p
Database: Applied Science & Technology Source
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PubType: Academic Journal
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      – Type: doi
        Value: 10.1007/s10055-018-0344-5
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      – Code: eng
        Text: English
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      – TitleFull: Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions.
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              Text: Sep2019
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              Y: 2019
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              Value: 23
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